Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre magistrali | Sep 30, 2019 | Dec 20, 2019 |
| secondo semestre magistrali | Feb 24, 2020 | May 29, 2020 |
| Session | From | To |
|---|---|---|
| Sessione invernale magistrali | Jan 7, 2020 | Feb 21, 2020 |
| Sessione estiva magistrali | Jun 3, 2020 | Jul 10, 2020 |
| Autumn Session exams | Aug 24, 2020 | Sep 11, 2020 |
| Session | From | To |
|---|---|---|
| Autumn Session | Dec 2, 2019 | Dec 4, 2019 |
| Winter Session | Apr 7, 2020 | Apr 9, 2020 |
| Summer session | Sep 7, 2020 | Sep 9, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
mariacaterina.baruffi@univr.it
Bullini Orlandi Ludovico
ludovico.bulliniorlandi@univr.it
045 802 8095
tomas.chiaramonte@univr.it
massimo.melchiori@univr.it
martina.menon@univr.it
francesca.rossignoli@univr.it
0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)
Vannucci Virginia
virginia.vannucci@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2020/2021
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Type D and Type F activities
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinatore)
|
|
| 1° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinatore)
|
|
| 1° 2° | Enactus Verona 2020 | D |
Paola Signori
(Coordinatore)
|
|
| 1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinatore)
|
|
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinatore)
|
|
| 1° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinatore)
|
|
| 1° 2° | Predictive analytics for business decisions - 2019/20 | D |
Claudio Zoli
(Coordinatore)
|
|
| 1° 2° | Professional communication for economics - 2019/20 | D |
Claudio Zoli
(Coordinatore)
|
|
| 1° 2° | Regulation, procurement and competition - 2019/20 | D |
Claudio Zoli
(Coordinatore)
|
|
Relationship and digital marketing (2020/2021)
Teaching code
4S008089
Academic staff
Coordinatore
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
secondo semestre (lauree magistrali) dal Mar 1, 2021 al Jun 1, 2021.
Learning outcomes
The main purpose of this course is to get students to think about Digital Marketing from a strategic point of view of Relationship Marketing, in order to ehnance their abilities to remember, understand, and apply the main concepts of Relationship and Digital Marketing: Relations, Networks, Interactions. Analytical thinking is provided through multiple case study analysis, included some guided tours to local companies. Knowledge application will be tested through group projects. Students will be also called to test their problem solving skills, so that, at the end of this course, they will be able to create and present to a professional audience their Digital Marketing Projects.
Program
Relationship Marketing orientation:
- The genesis of RM and the new paradigm
- relations, network, interactions
- Classic market relationship, Special market relationship, Mega relationship, Nano relationship
- Measuring RM effort through the ROR index (Return on relationship)
Application: project work - RM problem analysis
Communication planning to ehnance interaction:
- conversational models; from strategy to operational communication
- omnichannel, viral, tribal, influencer marketing and new trends for engagement
- onmiengagement rate and communication metrics
Application: project work - communication plan
Digital and Social Media Marketing:
- social media marketing and planning
- research for digital marketing and the role of big data
- digital media mix and selection
- digital and social media metrics
Application: mini project work on digital media (website, instagram, facebook, linkedin, youtube, tik tok, app....)
Teaching methods:
Lessons will be given in Italian, using experiential learning approach and interactive teaching. Foreign students that would like to attend this course are welcome, if they already know some marketing fundamentals.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Gummesson Evert | Marketing Relazionale | Hoepli | 2006 | 88-203-3506-9 | Solo cap. 1-3-6-8 (testo fuori produzione, vedere istruzioni in moodle) |
| Tuten T.L., Solomon M.R. | Social Media Marketing Edizione Digitale (Edizione 3) | Pearson | 2020 | 9788891904805 | In particolare selezione capitoli 1-2-3-5-11. |
Examination Methods
Teaching method and evaluation details will be updated as soon as context regulations will be clarified for the next academic year.
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Relationship Digital Marketing | Various topics |
| Social Media Marketing | Various topics |
