Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre (lauree magistrali) | Oct 4, 2021 | Dec 17, 2021 |
| secondo semestre (lauree magistrali) | Feb 21, 2022 | May 13, 2022 |
| Session | From | To |
|---|---|---|
| sessione invernale | Jan 10, 2022 | Feb 18, 2022 |
| sessione estiva | May 23, 2022 | Jul 8, 2022 |
| sessione autunnale | Aug 22, 2022 | Sep 23, 2022 |
| Session | From | To |
|---|---|---|
| sessione autunnale (validità a.a. 2020/2021) | Dec 6, 2021 | Dec 10, 2021 |
| sessione invernale (validità a.a. 2020/2021) | Apr 6, 2022 | Apr 8, 2022 |
| sessione estiva (validità a.a. 2021/2022) | Sep 5, 2022 | Sep 6, 2022 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Cicogna Veronica
veronica.cicogna@univr.it
045 802 8246
massimo.melchiori@univr.it
Peluso Eugenio
eugenio.peluso@univr.it
045 8028104
giovanni.sandrini@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
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1 MODULE BETWEEN THE FOLLOWING2° Year activated in the A.Y. 2022/2023
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1 MODULE BETWEEN THE FOLLOWING1 MODULE BETWEEN THE FOLLOWING1 MODULE BETWEEN THE FOLLOWING| Modules | Credits | TAF | SSD |
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1 MODULE BETWEEN THE FOLLOWING| Modules | Credits | TAF | SSD |
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1 MODULE BETWEEN THE FOLLOWING1 MODULE BETWEEN THE FOLLOWING1 MODULE BETWEEN THE FOLLOWING| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Relationship and digital marketing (2022/2023)
Teaching code
4S008089
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Secondo semestre (lauree magistrali) dal Feb 20, 2023 al May 19, 2023.
Learning objectives
The main purpose of this course is to get students to think about Digital Marketing from a strategic point of view of Relationship Marketing, in order to ehnance their abilities to remember, understand, and apply the main concepts of Relationship and Digital Marketing: Relations, Networks, Interactions. Analytical thinking is provided through multiple case study analysis, included some guided tours to local companies. Knowledge application will be tested through group projects. Students will be also called to test their problem solving skills, so that, at the end of this course, they will be able to create and present to a professional audience their Digital Marketing Projects.
Prerequisites and basic notions
This teaching requires a minimum background of basic marketing and social media concepts.
Program
Relationship Marketing orientation:
- The genesis of RM and the new paradigm
- relations, network, interactions
- Classic market relationship, Special market relationship, Mega relationship, Nano relationship
- Measuring RM effort through the ROR index (Return on relationship)
Communication planning to ehnance interaction:
- conversational models; from strategy to operational communication
- omnichannel, - onmiengagement rate and communication metrics
Digital and Social Media Marketing:
- social media marketing and planning
- research for digital marketing and the role of big data - customer journey mapping
- digital media mix and selection
- digital and social media metrics and analysis.
Bibliography
Didactic methods
Lectures will be delivered in-person (the course is taught by two faculty members coordinated with each other), using relational and interactive methods, but will also be recorded to allow for asynchronous enjoyment. However, we clarify that the interactive moments in the classroom are hardly accessible from the video lessons. As it is a course on "relationships," "active" attendance is suggested, entering into direct relationships with high interaction, both in presence and remotely (via the course's Telegram group). Teaching will include classical frontal lectures, supplemented with exercises and cases to be developed individually or in small groups in the classroom, moodle or Telegram. Some lectures will be conducted by applying experiential teaching modes in presence.
Learning assessment procedures
The relationship and digital marketing exam is written and oral. Foreign students should contact Prof. Signori for further information.
Evaluation criteria
1. Evaluation criteria of the written test:
- five open questions= the correctness of the answers in terms of theoretical and technical competence is evaluated, as well as the ability to discuss the topic in an applied way and propose correct examples. Each answer is worth up to 5 points. Total question section 25 points.
- applied exercise= worth 5 points; the exercise will require some attention points to answer, applied ability and the ability to find suitable solutions to the proposed problem are evaluated.
2. Evaluation criteria for optional oral exposition (max. 3 points) will take into account communication, organizational, learning, application, critical, propositional skills. In particular:
- communicative ability (exposition with confidence and mastery of content); organizational ability ( being able to organize the discourse with logic and coherence); learning ability (demonstrating acquisition of theoretical knowledge and techniques of RDM); application ability (being able to apply theoretical knowledge and techniques of RDM to real cases/examples); critical ability (being able to interpret data and evaluate the limits of the different theories analyzed); propositional ability (being able to suggest new ideas and solutions to the problems highlighted).
Criteria for the composition of the final grade
The final grade is obtained by adding any bonus points gained during the course (max 3) to the written grade (min 18) eventually intergated by the oral exam (0-2 points).
Exam language
Italiano
Type D and Type F activities
Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
COMPETENZE TRASVERSALI
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, inlcuse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The fashion lab (1 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (2 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (3 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Job Club | D |
Paola Signori
(Coordinator)
|
| 1° 2° | Sustainable tourism Lab | D |
Paola Signori
(Coordinator)
|
| 1° 2° | Marketing plan | D |
Virginia Vannucci
(Coordinator)
|
| 1° 2° | Soft skills Coaching Days (Esu 4 job) - 2021/2022 | D |
Paola Signori
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Data Analysis Laboratory with R (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Business & Predictive Analytics for International Firms (with Excel Applications) - 2021/2022 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | What paradigms beyond the pandemic? Individual vs. Society, Private vs. Public | D |
Federico Brunetti
(Coordinator)
|
| 1° 2° | Integrated Financial Planning | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The fashion lab (1 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (2 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (3 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | La metodologia SEM applicata allo studio della relazione tra gestione del rischio e performance nelle PMI | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | How to Enter in a Foreign Market. Theory and Applications - 2021/2022 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Contract drafting technique laboratory - Labor law module - 2021/2022 | D |
Andrea Pilati
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
The final exam consists of a paper in written form of at least 80 pages, exploring a topic of the student's choice relating to one of the subjects in the student's syllabus. The topic and title of the paper must be selected in agreement with a university lecturer from one of the SSDs included in the student's syllabus. The work must be developed under the guidance of the lecturer. The thesis is the subject of an oral presentation and discussion in front of a Degree Committee on one of the dates established explicitly in the calendar of teaching activities. In agreement with the Supervisor, the thesis may be written, and the discussion may take place in English.
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
Gestione carriere
Student login and resources
Method of attendance, teaching delivery and locations
The lectures on all the subjects of the course of study and the related examinations take place in person.
However, as a further service to students, it is also envisaged that, unless otherwise announced by the individual lecturer, lectures will be video-recorded and made available on the relevant e-learning spaces of the lectures a few weeks after they have taken place. Exceptions to this timing will only be possible for part-time students.
Attendance is not compulsory.
Further details on compulsory attendance can be found in the course regulations available under Regulations in the Course menu. Although the regulations do not stipulate a specific obligation, please check the instructions provided by the individual lecturer for each course or any laboratories and/or internships.
Part-time enrolment is permitted.
The venue for lectures and examinations is the Vicenza University Hub.
