Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Master’s degree in Management and business strategy - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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1 module to be chosen between2° Year activated in the A.Y. 2020/2021
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1 module to be chosen between1 module to be chosen between1 module to be chosen between| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
International management (2020/2021)
Teaching code
4S008090
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
secondo semestre (lauree magistrali) dal Mar 1, 2021 al Jun 1, 2021.
Learning outcomes
The course aims at providing students with a set of theoretical and practical tools to manage a firm’s internationalization process covering all its main forms (internationalization of manufacturing, sourcing and selling activities), with a particular focus on exporting. At the end of the course, students will be able to autonomously analyse business opportunities in foreign markets and to design successful strategies and to make operational decisions to successfully exploit such opportunities. In addition, students will be able to understand the main problems faced by firms in their international business development process and to identify proper solutions to manage them.
Program
1) International markets and Italian firms
-the current scenario and the future trends of international markets (globalization, digitalization, mature and emerging markets)
-the position of Italian firms in the international competition
2) The internationalization of the firm
-a short overview of the theories about the internationalization of the firm
-the international strategies and management of international firms
-the specific features of SMEs’ internationalization process
3) Internationalization of manufacturing and sourcing
-internationalization of manufacturing
-global sourcing
-from offshoring to reshoring
4) Exporting
-the identification of opportunities: analyzing country attractiveness and accessibility
-foreign markets entry modes: from “traditional” modes to cross-border e-commerce
-positioning of the offering
-product strategy
-pricing strategy
-communication strategy and cross-cultural management and the promotion of the “Made in Italy” system in foreign markets
5) Export manager, export department and organization of the internationalized firm
TEACHING METHODS
Teaching methods encompass lectures, analysis of practical case studies and discussion with entrepreneurs and managers giving guest lectures. These methods are aimed to provide participants both with the needed knowledge regarding international management and with the ability to apply such knowledge practically and critically.
STUDY MATERIALS
Study materials (identical for students attending and students not attending the lectures) consist of:
-contents of the lectures and slides (the slides are uploaded on Moodle before every lecture).
-Bertoli, Valdani (2018), “Marketing internazionale”, Seconda Edizione, Egea (except chapter 1 and the appendix).
All participants are recommended to use the Moodle platform, where lecture slides as well as guidelines about the logical reasoning to integrate the textbook and the lecture slides will be provided.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Bertoli, Valdani | Marketing internazionale, Seconda Edizione. | Egea | 2018 | 978-88-238-2268-9 | Esclusi il capitolo 1 e l’appendice |
| Cassia | Slide delle lezioni del corso | 2021 | Le slide verranno pubblicate su Moodle prima di ogni lezione. |
Examination Methods
AIMS: The exam aims at evaluating both the level of knowledge acquired by the students and their ability to apply such knowledge to practical business situations.
CONTENTS: The exam covers all the contents of the course and it is identical for attending and not attending students.
ASSESSMENT METHODS: Oral exam.
EVALUATION: The evaluation takes into consideration the following elements: level of knowledge, ability to critically apply knowledge, appropriate use of the technical language.
The students may optionally decide to participate to a teamwork which consists in the analysis of the exporting strategy of a firm. The teamwork is totally elective and is intended as an opportunity for participants to test their ability to apply the acquired knowledge. The instructions for the teamwork will be presented during the lectures. The teamwork will be evaluated with 1 to 3 points, which will be summed to the mark of the oral exam.
