Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Bachelor's degree in Languages and literatures for publishing and digital media - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature
9
B
L-LIN/10
9
B
L-LIN/03
9
B
L-LIN/13
9
B
L-LIN/21
9
B
L-LIN/05
2nd foreign literature
9
B
L-LIN/10
9
B
L-LIN/03
9
B
L-LIN/13
9
B
L-LIN/21
9
B
L-LIN/05
3
F
-
6
C
INF/01
6
A
L-FIL-LET/10

2° Year   activated in the A.Y. 2024/2025

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature
9
B
L-LIN/10
9
B
L-LIN/03
9
B
L-LIN/13
9
B
L-LIN/21
9
B
L-LIN/05
2nd foreign literature
9
B
L-LIN/10
9
B
L-LIN/03
9
B
L-LIN/13
9
B
L-LIN/21
9
B
L-LIN/05
6
A
L-FIL-LET/13
1 module among the following
6
A
M-GGR/01
6
A
M-STO/04
6
A
SPS/08
Philology (related to 1st or 2nd foreign language)
6
B
L-FIL-LET/15
6
B
L-FIL-LET/09
6
B
L-LIN/21
9
C
M-STO/08

3° Year   activated in the A.Y. 2025/2026

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st or 2nd foreign literature
6
B
L-LIN/10
6
B
L-LIN/03
6
B
L-LIN/13
6
B
L-LIN/21
6
B
L-LIN/05
1 module between the following
6
C
M-STO/08
6
C
IUS/10
9
C
L-ART/02
Final exam
6
E
-
Training
6
F
-
activated in the A.Y. 2024/2025
ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature
9
B
L-LIN/10
9
B
L-LIN/03
9
B
L-LIN/13
9
B
L-LIN/21
9
B
L-LIN/05
2nd foreign literature
9
B
L-LIN/10
9
B
L-LIN/03
9
B
L-LIN/13
9
B
L-LIN/21
9
B
L-LIN/05
6
A
L-FIL-LET/13
1 module among the following
6
A
M-GGR/01
6
A
M-STO/04
6
A
SPS/08
Philology (related to 1st or 2nd foreign language)
6
B
L-FIL-LET/15
6
B
L-FIL-LET/09
6
B
L-LIN/21
9
C
M-STO/08
activated in the A.Y. 2025/2026
ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st or 2nd foreign literature
6
B
L-LIN/10
6
B
L-LIN/03
6
B
L-LIN/13
6
B
L-LIN/21
6
B
L-LIN/05
1 module between the following
6
C
M-STO/08
6
C
IUS/10
9
C
L-ART/02
Final exam
6
E
-
Training
6
F
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
3rd foreign language
3
F
-
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Applied publishing  (2025/2026)

Teaching code

4S002932

Teacher

Francesco Marchetti

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

M-STO/08 - ARCHIVAL SCIENCE, BIBLIOGRAPHY AND LIBRARIANSHIP

Period

II semestre (Area Lingue e letterature straniere) dal Feb 16, 2026 al May 23, 2026.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course aims to provide the notions useful for understanding the current publishing scene in the main international markets and its most significant trends. In addition, the course aims to provide the knowledge necessary to understand the characteristics of the products produced by the publishing industry and the processes and functions that make them. At the end of the course, students will have acquired awareness of the current state of publishing and its products, and will be able to intervene operatively on some aspects of editing and design.

Prerequisites and basic notions

No specific technical prerequisites are required.
However, a basic knowledge of the publishing industry and of the fundamental dynamics of online commerce is expected, as well as the ability to understand and critically analyse texts and case studies.
An interest in processes of digital innovation and in sales strategies within the cultural sector is considered beneficial.

Program

The course provides a systematic analysis of e-commerce in the publishing sector, integrating strategic, technological, organisational and cultural perspectives.

1. Foundations of Publishing E-commerce

Definition and structure of an e-commerce system.

Cultural responsibility in the online sale of books.

Readers’ needs and decision-making dynamics.

Differences between the in-store bookshop experience and online purchasing.

Omnichannel integration between digital platforms and physical bookstores.

2. Architecture and Operational Components

Product Detail Page (PDP): structure, functions and conversion metrics.

Internal search engine: ranking logic, filters and aftersearch.

Personalisation and recommendation systems.

Cart and checkout processes: security, technical performance and optimisation.

The difference between ordered revenue and actual turnover, and its operational implications.

3. Catalogue Management and Offer Structure

Management of the publishing catalogue and taxonomy strategies.

Long tail dynamics and semantic organisation of content.

The relationship between catalogue structure, SEO and organic traffic.

4. Promotional Strategies and Regulatory Framework

Promotional mechanics in the book market.

The relationship between editorial positioning and commercial leverage.

The impact of the Italian “Legge Levi” on pricing and promotional strategies.

5. Relationship Management and Customer Loyalty

Loyalty programmes and retention metrics.

Customer Lifetime Value and purchase frequency.

Integration of online and offline channels in customer relationship management.

6. Content and Competitive Differentiation

Content production within e-commerce environments.

User Generated Content (reviews, wishlists).

Thematic pages, curated editorial paths and SEO strategies.

Content as a strategic lever beyond price competition.

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The course includes theoretical lectures and applied sessions, with the analysis of case studies and guided discussion.

Teaching activities may include practical exercises, individual or group work, and contributions from professionals in the field.

Additional materials and further insights may be provided to support learning, including through digital tools where appropriate.

The course adopts an interactive approach, encouraging active participation and critical engagement with the topics addressed.

Learning assessment procedures

Assessment will consist of a written examination aimed at evaluating students’ understanding of the course contents and their ability to critically analyse and apply the concepts discussed.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

Assessment will be based on the accuracy and completeness of the answers, the level of understanding of the course content, and the appropriate use of subject-specific terminology.
Students’ ability to critically analyse the topics, construct coherent arguments, and connect different areas of the course in a consistent and informed manner will also be evaluated.

Exam language

ITALIANO