Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Economia e innovazione aziendale - Enrollment from 2025/2026Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dalla Commissione didattica e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
Il Contamination Lab Verona (CLab Verona) è un percorso esperienziale con moduli dedicati all'innovazione e alla cultura d'impresa che offre la possibilità di lavorare in team con studenti e studentesse di tutti i corsi di studio per risolvere sfide lanciate da aziende ed enti. Il percorso permette di ricevere 6 CFU in ambito D o F. Scopri le sfide: https://www.univr.it/clabverona
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | Thematic cycle of conferences on Women's "leadership": data, reflections and experiences | D |
Martina Menon
(Coordinator)
|
1° 2° 3° | Il festival del Futuro - 2023/2024 | D |
Paola Signori
(Coordinator)
|
1° 2° 3° | Educational laboratory on credit securitization | D |
Michele De Mari
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | Data Analysis Laboratory with R (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
1° 2° 3° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° 3° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° 3° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
1° 2° 3° | Advanced Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
1° 2° 3° | Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
1° 2° 3° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
1° 2° 3° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
1° 2° 3° | Marketing plan | D |
Fabio Cassia
(Coordinator)
|
1° 2° 3° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
1° 2° 3° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | The accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | Soft skills coaching days (Vicenza) - 2023/2024 | D |
Paola Signori
(Coordinator)
|
Marketing for Innovation (2023/2024)
Teaching code
4S008931
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree) dal Sep 25, 2023 al Jan 19, 2024.
Courses Single
Authorized
Learning objectives
This Marketing for Innovation course aims to discuss about marketing theory and practice fundamentals. Marketing "is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)" and this course will decline it to spread business innovation. In particular, this program includes analitical, strategical and operational marketing topics. Students will then be called to action by applying some traditional and modern techniques in order to analyze emergent customers' desideres and needs, to discover new marketing opportunities and threats, and being able to develop marketing plans to suggest operational actions and solutions for a strategic repositioning or for lunching new products and services.
Prerequisites and basic notions
It is suggested that this teaching be approached with knowledge and skills in business economics and management. However, it is clarified that there are no formal propaedeuticities.
Program
1. Changing markets and marketing changes: scenarios and strategies
2. Marketing research and demand forecasting
3. Analyzing the consumer and business market
4. Value relationships with customers
5. Market segmentation and targeting
6. Positioning strategy and differentiation
7. Managing the brand and its value
8. Managing products and services
9. Manage pricing strategies and policies
10. Design go-to-market and manage distribution
11. Manage and integrate marketing communications and advertising
12. Evolutionary marketing: measurement, execution and innovation in the age of digital transformation
Moreover, some cases and discussion will include Sustainable Marketing, and Diversity and Inclusion Marketing.
Bibliography
Didactic methods
Teaching is mainly organized with face-to-face lectures, stimulating students to active participation through analysis and discussion of exercises and cases, individually or in small groups. Some testimonials will enrich students' application skills; with the opportunity to participate in some quick challenges given by companies. In addition, students will be invited for some optional guided tours - organized outside of class time. The lectures may be videotaped for later viewing, but be warned that the more interactive moments are not very usable by those at a distance. Other exercises are offered in moodle. The marketing course Telegram group is dedicated to online discussion and interaction, with some small challenges, on the latest trends in marketing for innovation.
Learning assessment procedures
The examination has two alternative modalities the student can choose.
1. Traditional option= Written mandatory, oral optional. The exam is written, with ten open questions (duration 60 minutes). The oral is only optional, and supplementary to the written test. The supplementary oral is aimed at filling any gaps in the written.
*There is an intermediate exam, on the first part of the syllabus (5 questions, 30 minutes)- those who pass it do not have to answer the related section of the exam.
2. Project work modality= Submission of a marketing plan, oral mandatory.
- Students must develop a marketing plan (in groups of up to three), according to the case proposed by the Italian Marketing Society 2023. Such plan replaces the written test. - - Individual oral examination is mandatory, for theoretical-technical presentation and theoretical discussion of the marketing plan.
3. Project works will be presented during the course, and should be submitted by the end of the lessons.
Evaluation criteria
Traditional mode/intermediate test= The theoretical questions of the written exam are worth three points each. The evaluation criteria are: theoretical-technical knowledge is evaluated by the correctness and completeness of the answer; application ability is evaluated by real examples. The oral discussion may supplement the grade of the written test.
Application mode= evaluation of the marketing plan considers the following criteria: correctness and completeness of the structure of the plan; correctness and consistency of the proposed solutions - the grade is awarded to all members of the group who have self-certified their role. The individual oral discussion evaluates the communicatons ability, as well as the student's technical-theoretical knowledge, and related application and critical skills.
Criteria for the composition of the final grade
The final grade is obtained as follows for the traditional mode:
- written examination grade in /30 (the grade in thirtieths of the first part (or midterm grade) is averaged with the grade of the second part of the written examination - both grades must be =>18/30);
- the oral supplements this final grade by a maximum of 2 points.
The final grade is obtained as follows for the applied mode:
- grade 1 on the marketing plan in thirtieths;
- grade 2 on the oral test in thirtieths is to confirm or not the plan grade).
Bonus points: with active participation during the lessons, students can obtain up to a maximum of 3 bonus points to be added to their final grade (more details in moodle).
Exam language
Italiano