Teaching code

4S00124

Teacher

Federico Brunetti

Coordinator

Federico Brunetti

Credits

9

Also offered in courses:

• Business management of the course Bachelor's degree in Economics, Firms and International Markets

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Secondo semestre L dal Feb 17, 2025 al May 30, 2025.

Courses Single

Authorized

Lessons timetable Moodle Seminars 0

Learning objectives

Within a general framework of harmonious relationships between the company and its environment, this course aims at introducing students to the topics of business management and decision-making in order to increase the firm's competitiveness. Specifically, the course offers a broad perspective, on the one hand, to place the company in the wider environmental context and, on the other hand, to provide a framework for subsequent specialised insights. Furthermore, it aims to deliver to students the main concepts of company and management, company functions and decisions criteria and logic, not only in theoretical terms but also in practical ones. Particular attention is paid to the subjects of entrepreneurship, innovation and innovative business models with respect to both national and international markets. On completion of the course, students will have the key concepts needed to understand the firm’s behaviour and functioning and to properly appreciate the role of innovation. Moreover, they will be able to devise relevant strategies both at departmental level and at a company-wide level. The contents of the course are also defined in the light of research on the innovative business experiences in the area and are provided also through non-traditional teaching methods.

Prerequisites and basic notions

Students are advised to take the exam of Business Management after having acquired the knowledge of the teaching of Business Economics.
Being a basic course, the teaching is not recommended for Erasmus students.

Program

Company, entrepreneurship, innovation concepts
Goods, services and new ways of value creation
Traditional firm's goals and new trends
Evolution in the nature of the firm
Vision, mission and values
The Production-Distribution-Consumption chain and the innovation in the business models
The company and its environment
Corporate social responsibility
The entrepreneur and the founding of the company
The factors of production
Creativity, innovation, digitisation
The production department and the choices of integration and decentralisation of production
The organisational structure and human resource management
Innovation and corporate creativity
Corporate decision-making processes: from olympic to ecological rationality
The business plan
The methods of economic convenience
The methods for the analysis of the economic convenience of industrial investments
The problems of cost analysis
Business strategies
The relationship between the company and the marketplace: from historical evolution to future perspectives

Bibliography

Didactic methods

The teaching methods consist of both frontal lessons regarding the transmission of the basic notions, key-concepts and fundamental tools and exercises useful for the methodologies on cost-effectiveness calculations.
In addition to this, forms of interactive teaching are foreseen such as films, case studies and group work in the classroom, as well as the participation of scholars, entrepreneurs, managers and experts as privileged witnesses.
The use of some Moodle tools is also envisaged for carrying out distance learning activities.

Learning assessment procedures

The exam is a written test made of 6 open-ended questions, with possible exercises on cost-effectiveness calculations.
The questions will focus on the topics covered in class, on the textbooks and on the materials described in the exam programme.
The oral colloquium (for those who have passed the written test) will be optional or at the discretion of the teacher.
Given the unity of the subject and the importance of acquiring an overall vision, there is no intermediate test for this course.

Evaluation criteria

Assessment criteria are: knowledge of the subject and degree of going deep into specific topics; ability to connect them in meaningful ways; language appropriateness; ability to critically reasoning and analyzing.

Criteria for the composition of the final grade

The final assessment is expressed out of 30 and takes into account all the tests taken for the purpose of assessing learning.

Exam language

Italiano

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