Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2024/2025
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3° Year It will be activated in the A.Y. 2025/2026
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing for Innovation (It will be activated in the A.Y. 2025/2026)
Teaching code
4S008931
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Learning objectives
This Marketing for Innovation course aims to discuss about marketing theory and practice fundamentals. Marketing "is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)" and this course will decline it to spread business innovation. In particular, this program includes analitical, strategical and operational marketing topics. Students will then be called to action by applying some traditional and modern techniques in order to analyze emergent customers' desideres and needs, to discover new marketing opportunities and threats, and being able to develop marketing plans to suggest operational actions and solutions for a strategic repositioning or for lunching new products and services.
Educational offer 2024/2025
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: