Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06
9
C
SECS-P/12
English B1
3
E
-

2° Year  activated in the A.Y. 2024/2025

ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01

3° Year  It will be activated in the A.Y. 2025/2026

ModulesCreditsTAFSSD
1 module between the following
1 module between the following
6
C
ING-IND/35
6
C
SECS-P/08
Stage
6
F
-
Final exam
3
E
-
ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06
9
C
SECS-P/12
English B1
3
E
-
activated in the A.Y. 2024/2025
ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
It will be activated in the A.Y. 2025/2026
ModulesCreditsTAFSSD
1 module between the following
1 module between the following
6
C
ING-IND/35
6
C
SECS-P/08
Stage
6
F
-
Final exam
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S008931

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE

Learning objectives

This Marketing for Innovation course aims to discuss about marketing theory and practice fundamentals. Marketing "is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)" and this course will decline it to spread business innovation. In particular, this program includes analitical, strategical and operational marketing topics. Students will then be called to action by applying some traditional and modern techniques in order to analyze emergent customers' desideres and needs, to discover new marketing opportunities and threats, and being able to develop marketing plans to suggest operational actions and solutions for a strategic repositioning or for lunching new products and services.

Educational offer 2024/2025

ATTENTION: The details of the course (teacher, program, exam methods, etc.) will be published in the academic year in which it will be activated.
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: