Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Economia Aziendale e Management - Enrollment from 2025/2026Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dalla Commissione didattica e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
Il Contamination Lab Verona (CLab Verona) è un percorso esperienziale con moduli dedicati all'innovazione e alla cultura d'impresa che offre la possibilità di lavorare in team con studenti e studentesse di tutti i corsi di studio per risolvere sfide lanciate da aziende ed enti. Il percorso permette di ricevere 6 CFU in ambito D o F. Scopri le sfide: https://www.univr.it/clabverona
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° 3° | Thematic cycle of conferences on Women's "leadership": data, reflections and experiences | D |
Martina Menon
(Coordinator)
|
| 1° 2° 3° | English for Business and Economics - Bachelor's Degrees | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Il festival del Futuro - 2023/2024 | D |
Paola Signori
(Coordinator)
|
| 1° 2° 3° | Educational laboratory on credit securitization | D |
Michele De Mari
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° 3° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
| 1° 2° 3° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
| 1° 2° 3° | Marketing plan | D |
Fabio Cassia
(Coordinator)
|
| 1° 2° 3° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° 3° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° 3° | The accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
Marketing Management and Logistics (2023/2024)
Teaching code
4S008951
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree) dal Sep 25, 2023 al Jan 19, 2024.
Courses Single
Authorized
Learning objectives
The course will provide students with the theoretical and practical knowledge about marketing management and logistics under analytic-strategic-operational perspectives to understand how to tranfer value to customers, stakeholders and the society as a whole. The student will learn the key topics of marketing and logistics, under analytic-strategic-operational perspectives, in particular how to identify the customer needs, how to analyze the competitive environment using the SWOT analysis, exploiting strategic and tactical tools. The course will also provide students with the theoretical and practical knowledge about logistics management, business-to-business relationships and supply chain design in order to improve the capability to serve the market in an effective and efficient way. At the end of this course, students will be able to apply marketing and logistics concepts to solve marketing and logistics issues and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.
Prerequisites and basic notions
The course aims to provide students with the theoretical and practical foundations of marketing, as an organizational function and set of processes aimed at creating, communicating and transferring value to customers, stakeholders and society in general. The student will be asked to know the salient and critical aspects of analytical, strategic and operational marketing and understand the ways in which marketing identifies and satisfies the needs of customers through the analysis of markets and consumers, analyzes the competitive environment through the study of the macro-environment, the sector, competitors and internal analysis. The course also aims to analyze traditional and innovative strategic and operational approaches for logistics management, the design of an efficient and effective supply chain and the management of business-to-business relationships between client and supplier companies. The student will be required to know the relationships between marketing, logistics and supply chain management that will allow him to understand and acquire the basics to structure a business strategy based on planning an effective and efficient level of customer service. At the end of the lessons, the student must be able to propose solutions to business problems, using the tools learned for the preparation of a marketing plan and to define the integration models between marketing and company logistics.
Program
Main topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan
- Two case studies.
Text (in Italian language):
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). All the book’s chapters must be studied. Additional readings will be provided on the e-learning platform.
Lessons structure:
The course is structured in lessons (using slides), groups discussions and a few lecturers with managers from companies which can offer practical examples related to the course’s topics. The last lesson is focused on an exam’s simulation and discussion about the key course’s topics.
Bibliography
Didactic methods
The course is structured in lessons (using slides), groups discussions and a few lessons with managers from companies which can offer practical examples related to the course’s topics. The last lesson is focused on an exam’s simulation and discussion about the key course’s topics.
Learning assessment procedures
The exam is written, and consists of a set of open questions, regarding the course’s topics, and the solution of a business case structured with open questions, where students must provide both practical and theoretical solutions to the specific questions provided.
Evaluation criteria
The assessment is based on the assignment of a score for each exam question. In each question, the theoretical knowledge of the topics of the course and the ability to critically apply the knowledge learned to the corporate world are assessed.
Criteria for the composition of the final grade
The grade is the result of the sum of the scores obtained in each exam question.
Exam language
italiano
