Teaching code

4S010379

Teacher

Angelo Zago

Coordinator

Angelo Zago

Credits

2

Also offered in courses:

• How to Enter in a Foreign Market. Theory and Applications - 2021/2022 of the course Master's degree in Corporate governance and business administration
• How to Enter in a Foreign Market. Theory and Applications - 2021/2022 of the course Master’s degree in Business Administration and Corporate Law
• How to Enter in a Foreign Market. Theory and Applications - 2021/2022 of the course Master’s degree in Banking and Finance
• How to Enter in a Foreign Market. Theory and Applications - 2021/2022 of the course Master’s degree in Economics and Data Analysis
• How to Enter in a Foreign Market. Theory and Applications - 2021/2022 of the course Master’s degree in Marketing and Corporate Communication
• How to Enter in a Foreign Market. Theory and Applications - 2021/2022 of the course Master’s degree in Management and business strategy

Language

English

Scientific Disciplinary Sector (SSD)

NN - -

Period

secondo semestre (lauree magistrali) dal Mar 1, 2021 al Jun 1, 2021.

Lessons timetable Moodle Seminars 1

Learning outcomes

At the end of this class, the student will know more about how to enter a developed (Japan) and an emerging market (India):
▪ Is it really necessary to be on these markets? Why?
▪ How to establish professional contacts for later distribution or manufacturing of goods or services locally.
▪ How to invest?
▪ How to choose a local partner: good or bad idea, or a must?
▪ How to share and to secure your know-how with your partners: local content.
▪ How to secure the financial revenues.
▪ How does China influence these markets?
Proposed special competences:
▪ Have a good sense of difficulties linked to Asian business cultures.
▪ Be aware of new environmental risks.
▪ Approach of geopolitical risk analysis.
▪ Acquire some skills needed as a Manager dealing with Indian and Japanese local administrations.
▪ Improve English and Hinglish proficiency while learning about Indian many cultures and Japanese Markets.

Program

A short study of local culture and indigenous behavior [“Indigenous and Cultural Psychology: Understanding People in Context (International and Cultural Psychology)” by Uichol Kim, Kuo-Shu Yang and Kwang-Kuo Hwang (Eds.)], helps student to understand some deep differences between western and eastern cultures, in particular Italian culture.
To succeed in an international environment, a global vision and an understanding of the complexity of the international playing field is required. Geopolitics and local cultures shape the milieu in which companies exist and operate and international managers must understand the uncertainty of international relations on Asian markets, especially post Covid 19.
This course aims to provide some requisite skills useful when analyzing the entry into a new foreign market. It considers both a developed and an emerging market. It highlights the opportunities and challenges to do business in India and Japan in post Covid economy framework.
Teaching Methodology will include:
- Lecture of press articles, given bibliography, web sites to visit, in-class group work, case studies, group assignments and interactive class activities, example of Italian companies already actives in these countries.
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Periodo di svolgimento: Lezioni nel periodo 18-29 ottobre 2021
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Destinatari: Studenti del CdLM in IEB; il corso è però aperto anche agli studenti di altri CdLM, fino ad un massimo di 40 partecipanti.

Examination Methods

Students will be asked to read relevant material before the beginning of the course. They will have to actively participate in class discussions and work. They will have to work in groups and each group will have to prepare a project in which they have to explain how a firm may enter a specific market, either developed or emerging.
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Data proposta per l’appello verbalizzante: 10 gennaio 2022
Impegno orario richiesto: 50 ore