Codice insegnamento

4S010379

Docente

Angelo Zago

Coordinatore

Angelo Zago

Crediti

2

Offerto anche nei corsi:

• How to enter in a foreign market. Theory and applications - 2021/2022 del corso Laurea magistrale in Governance e amministrazione d'impresa [LM-77]
• How to enter in a foreign market. Theory and applications - 2021/2022 del corso Laurea magistrale in Economia e legislazione d'impresa
• How to enter in a foreign market. Theory and applications - 2021/2022 del corso Laurea magistrale in Banca e finanza [LM-16]
• How to enter in a foreign market. Theory and applications - 2021/2022 del corso Laurea magistrale in Economics and data analysis [LM-56]
• How to enter in a foreign market. Theory and applications - 2021/2022 del corso Laurea magistrale in Marketing e comunicazione d'impresa [LM-77]
• How to enter in a foreign market. Theory and applications - 2021/2022 del corso Laurea magistrale in Management e strategia d’impresa [LM-77]

Lingua di erogazione

Inglese

Settore Scientifico Disciplinare (SSD)

NN - -

Periodo

secondo semestre (lauree magistrali) dal 1 mar 2021 al 1 giu 2021.

Orario Lezioni Moodle Seminari 1

Obiettivi formativi

At the end of this class, the student will know more about how to enter a developed (Japan) and an emerging market (India):
▪ Is it really necessary to be on these markets? Why?
▪ How to establish professional contacts for later distribution or manufacturing of goods or services locally.
▪ How to invest?
▪ How to choose a local partner: good or bad idea, or a must?
▪ How to share and to secure your know-how with your partners: local content.
▪ How to secure the financial revenues.
▪ How does China influence these markets?
Proposed special competences:
▪ Have a good sense of difficulties linked to Asian business cultures.
▪ Be aware of new environmental risks.
▪ Approach of geopolitical risk analysis.
▪ Acquire some skills needed as a Manager dealing with Indian and Japanese local administrations.
▪ Improve English and Hinglish proficiency while learning about Indian many cultures and Japanese Markets.

Programma

A short study of local culture and indigenous behavior [“Indigenous and Cultural Psychology: Understanding People in Context (International and Cultural Psychology)” by Uichol Kim, Kuo-Shu Yang and Kwang-Kuo Hwang (Eds.)], helps student to understand some deep differences between western and eastern cultures, in particular Italian culture.
To succeed in an international environment, a global vision and an understanding of the complexity of the international playing field is required. Geopolitics and local cultures shape the milieu in which companies exist and operate and international managers must understand the uncertainty of international relations on Asian markets, especially post Covid 19.
This course aims to provide some requisite skills useful when analyzing the entry into a new foreign market. It considers both a developed and an emerging market. It highlights the opportunities and challenges to do business in India and Japan in post Covid economy framework.
Teaching Methodology will include:
- Lecture of press articles, given bibliography, web sites to visit, in-class group work, case studies, group assignments and interactive class activities, example of Italian companies already actives in these countries.
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Periodo di svolgimento: Lezioni nel secondo semestre
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Destinatari: Studenti del CdLM in IEB; il corso è però aperto anche agli studenti di altri CdLM, fino ad un massimo di 40 partecipanti.

Modalità d'esame

Students will be asked to read relevant material before the beginning of the course. They will have to actively participate in class discussions and work. They will have to work in groups and each group will have to prepare a project in which they have to explain how a firm may enter a specific market, either developed or emerging.
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Si ricorda che i laureandi di dicembre 2021/aprile 2022 non possono partecipare e richiedere l'accreditamento di cfu per la presente attività, in quanto si tratta di un'erogazione 2021/2022, mentre le sessioni di laurea si riferiscono all'a.a. 2020/2021.
Gli studenti regolarmente iscritti all'a.a. 2021/2022 sono tenuti a inserire l'attività a libretto.
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Data proposta per l’appello verbalizzante: 10 gennaio 2022
Impegno orario richiesto: 50 ore