Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Diritto per le tecnologie e l'innovazione sostenibile - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year It will be activated in the A.Y. 2025/2026
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6 modules among the following| Modules | Credits | TAF | SSD |
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6 modules among the following| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing of fashion, cultural heritage and sustainable tourism (It will be activated in the A.Y. 2025/2026)
Teaching code
4S009813
Credits
6
Scientific Disciplinary Sector (SSD)
SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Learning objectives
This course is included in the learning area on Food, fashion and cultural heritage. It aims to introduce students to the contents of marketing in the food, fashion and sustainable tourism industries, also in their role of peculiar components of a given geographical area and as promoters of both technological and non-technological innovation.
More in detail, attention will be focused on knowledge and understanding of the role and function of marketing in the current economic and social context, with insights related to the specific industries. The dimensions of sustainability, territorial identity and innovation will serve as significant drivers of the analysis.
In terms of skills, students will be able to get acquainted with the latest marketing techniques and tools, with a special focus on the opportunities arising from the integration of the offline and online dimensions.
By completion of the course, students will be able to understand the underlying logic of marketing and apply the main techniques to the food, fashion and cultural heritage industries, developing their ability to act as a factor of local development. Central to this will be the concept of sustainability and its declination in the various sectors as a factor of entrepreneurship activation and entrepreneurial transformation.
Students will also acquire the ability to face and solve practical problems typical of the professional context in which they will operate, thus orienting their competence to the goal of contractual compliance and to the prevention of the judicial conflicts. Students will also be able to verify the practical and applicative consequences of the theoretical and regulatory framework and to set, in written and oral form (and also through group work, written exercises and the method of Problem Based Solving - PBS), the solution to concrete issues, using the appropriate and specific disciplinary vocabulary, adopting the correct lines of reasoning and argumentation, and formulating autonomous judgments. The teaching method used is functional to the continuous learning and updating of acquired knowledge.
