Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
primo semestre (lauree magistrali) | Oct 5, 2020 | Dec 23, 2020 |
secondo semestre (lauree magistrali) | Mar 1, 2021 | Jun 1, 2021 |
Session | From | To |
---|---|---|
sessione invernale | Jan 11, 2021 | Feb 12, 2021 |
sessione estiva | Jun 7, 2021 | Jul 23, 2021 |
sessione autunnale | Aug 23, 2021 | Sep 17, 2021 |
Session | From | To |
---|---|---|
sessione autunnale (validità a.a. 2019/20) | Dec 9, 2020 | Dec 11, 2020 |
sessione invernale (validità a.a. 2019/20) | Apr 7, 2021 | Apr 9, 2021 |
sessione estiva (validità a.a. 2020/21) | Sep 6, 2021 | Sep 8, 2021 |
Period | From | To |
---|---|---|
Vacanze di Natale | Dec 24, 2020 | Jan 6, 2021 |
Vacanze di Pasqua | Apr 3, 2021 | Apr 6, 2021 |
Vacanze estive | Aug 9, 2021 | Aug 15, 2021 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Vannucci Virginia
virginia.vannucci@univr.itStudy Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2021/2022
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Type D and Type F activities
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinator)
|
1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | The fashion lab (1 ECTS) | D |
Maria Caterina Baruffi
(Coordinator)
|
1° 2° | The fashion lab (2 ECTS) | D |
Maria Caterina Baruffi
(Coordinator)
|
1° 2° | The fashion lab (3 ECTS) | D |
Maria Caterina Baruffi
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Design and Evaluation of Economic and Social Policies | D |
Federico Perali
(Coordinator)
|
1° 2° | Public debate and scientific writing - 2020/2021 | D |
Martina Menon
(Coordinator)
|
1° 2° | Soft skills coaching days Vicenza (terza edizione) - 2020/2021 | D |
Paola Signori
(Coordinator)
|
1° 2° | Wake up Italia - 2020/2021 | D |
Sergio Noto
(Coordinator)
|
Relationship and digital marketing (2021/2022)
Teaching code
4S008089
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
secondo semestre (lauree magistrali) dal Feb 21, 2022 al May 13, 2022.
Learning outcomes
The main purpose of this course is to get students to think about Digital Marketing from a strategic point of view of Relationship Marketing, in order to ehnance their abilities to remember, understand, and apply the main concepts of Relationship and Digital Marketing: Relations, Networks, Interactions. Analytical thinking is provided through multiple case study analysis, included some guided tours to local companies. Knowledge application will be tested through group projects. Students will be also called to test their problem solving skills, so that, at the end of this course, they will be able to create and present to a professional audience their Digital Marketing Projects.
Program
Relationship Marketing orientation:
- The genesis of RM and the new paradigm
- relations, network, interactions
- Classic market relationship, Special market relationship, Mega relationship, Nano relationship
- Measuring RM effort through the ROR index (Return on relationship)
Communication planning to ehnance interaction:
- conversational models; from strategy to operational communication
- omnichannel, - onmiengagement rate and communication metrics
Digital and Social Media Marketing:
- social media marketing and planning
- research for digital marketing and the role of big data - customer journey mapping
- digital media mix and selection
- digital and social media metrics
Teaching methods:
Lessons will be given in Italian, using experiential learning approach and interactive teaching. Foreign students that would like to attend this course are welcome, if they already know some marketing fundamentals.
Bibliography
Examination Methods
The relationship and digital marketing exam is written and oral. Foreign students should contact Prof. Signori for further information.
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.