Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2010/2011
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate identity and business ethics (2010/2011)
Teaching code
4S02511
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Second semester dal Feb 21, 2011 al May 25, 2011.
Learning outcomes
non presente
Program
non presente
Examination Methods
Oral examination
Teaching materials e documents
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00 - CIEI 10/11 - Parole inglesi (msword, it, 32 KB, 6/27/11)
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00 - CIEI 10/11 - Programma Modulo Etica (msword, it, 32 KB, 6/27/11)
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10 - Futuro marca - F. Fornezza (octet-stream, it, 319 KB, 4/7/11)
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10 - Loyalty beyond reason - K. Roberts (msword, it, 81 KB, 4/7/11)
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10 - Story behind Lovemarks - K. Roberts (msword, it, 42 KB, 4/7/11)
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12 - Brand con integrità - T. Tyrell (pdf, it, 351 KB, 4/7/11)
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12 - Capitalism Long Term - D. Barton - HBR (pdf, it, 276 KB, 4/7/11)
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12 - Creating Shared Value - M. Porter - HBR (pdf, it, 476 KB, 4/7/11)
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12 - Culture of Candor - HBR (pdf, it, 2515 KB, 4/7/11)
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12 - Etica ed Economia - E. Rullani (pdf, it, 71 KB, 4/7/11)
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12 - Moral Complexion of Consumption - A. Borgmann (pdf, it, 684 KB, 4/8/11)
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12 - Peso totale delle cose (msword, it, 46 KB, 4/7/11)
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12 - Riflessione sul Mktg - P. Iabichino (msword, it, 0 KB, 4/7/11)
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12 - Se siamo tanto ricchi perchè... - M. Csikszentmihalyi (pdf, it, 684 KB, 4/8/11)
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1 - Information Overload - McKinsey (pdf, it, 255 KB, 3/7/11)
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2 a - Punk Marketing (pdf, it, 592 KB, 3/7/11)
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2 b - Mktg non convenzionale - B. Cova (pdf, it, 192 KB, 4/7/11)
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3 a - Modello P-I-I-R fb (pdf, it, 16 KB, 3/7/11)
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3 b - Concetti Bernstein (pdf, it, 208 KB, 3/7/11)
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3 c - Prologo Bernstein (pdf, it, 254 KB, 3/7/11)
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4 a - Manuale Visual Identity San Paolo (pdf, it, 389 KB, 3/8/11)
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4 b - Manuale Visual Identity HyundaiCard (pdf, it, 4593 KB, 3/8/11)
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4 c - Cluetrain Manifesto (octet-stream, it, 23 KB, 3/8/11)
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4 d - Long Tail - C. Anderson (pdf, it, 645 KB, 4/7/11)
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4 e - Rise Fall Hit - C. Anderson (pdf, it, 460 KB, 4/7/11)
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6 - Dubbio unica certezza - G. Bocca (octet-stream, it, 70 KB, 4/7/11)
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6 - Epoca Moderna - Post-Moderna (pdf, it, 114 KB, 3/22/11)
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6 - Era vulnerabilità - V. Codeluppi (pdf, it, 79 KB, 4/7/11)
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6 - Personalità Post-Moderna (pdf, it, 212 KB, 3/22/11)
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7 - Marca post-moderna - A. Semprini (pdf, it, 174 KB, 4/8/11)
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8 - Marca perde identità - E. Finzi (pdf, it, 90 KB, 4/7/11)
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9 - Brand bubble - Change This (pdf, it, 1249 KB, 3/30/11)
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9 - Branding in a post-branded world - Change This (pdf, it, 797 KB, 3/30/11)
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A Culture of Candor - O'Toole, Bennis - HBR (pdf, it, 2515 KB, 5/16/11)
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Different - Human Touch - Y. Moon (pdf, it, 899 KB, 4/7/11)
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Different - Intro - Y. Moon (pdf, it, 76 KB, 4/7/11)
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Etica 1 - Linee Guida LIUC (pdf, it, 230 KB, 4/8/11)
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Etica 1 - Slide lez. # 1 (vnd.ms-powerpoint, it, 1305 KB, 4/8/11)
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Etica 1 - Trascrizione Report (pdf, it, 230 KB, 4/8/11)
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Etica 2 - Cassazione Penale (pdf, it, 25 KB, 4/19/11)
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Etica 2 - Decreto 231 (pdf, it, 251 KB, 4/19/11)
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Etica 2 - Federal Guidelines on Organizations (pdf, it, 129 KB, 4/19/11)
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Etica 2 - Linee Guida Confindustria (pdf, it, 1749 KB, 4/19/11)
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Etica 2 - Slide lez. # 2 (vnd.ms-powerpoint, it, 1334 KB, 5/24/11)
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Etica 3 - Slide lez. # 3 (vnd.ms-powerpoint, it, 493 KB, 5/24/11)
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Etica 4 - Slide lez. # 4 (vnd.ms-powerpoint, it, 401 KB, 5/24/11)
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Etica - Codice ANCE (msword, it, 1739 KB, 5/24/11)
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Lavoro Gruppo Bialetti (pdf, it, 229 KB, 5/11/11)
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Lavoro Gruppo GAP (con prezi) (zip, it, 22453 KB, 5/24/11)
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Lavoro Gruppo Gucci (pdf, it, 135 KB, 5/11/11)
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Lavoro Gruppo Moleskine (pdf, it, 1510 KB, 5/11/11)
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Lavoro Gruppo Mulino Bianco (vnd.ms-powerpoint, it, 4598 KB, 5/11/11)
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Lavoro Gruppo Ray Ban (vnd.ms-powerpoint, it, 1916 KB, 5/11/11)
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Materiale studio frequentanti CIEI 10/11 (msword, it, 85 KB, 5/9/11)
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Scrivere per il brand - L. Carrada (pdf, it, 1311 KB, 4/8/11)
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The 22 Immutable Laws (pdf, it, 950 KB, 3/28/11)