Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
6
B
IUS/04
9
B
SECS-P/08
Prima lingua straniera anno i
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno i
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
6
B
SECS-P/07
6
C
M-GGR/01
6
D
-
Ulteriori competenze linguistiche anno i
4
F
-
Project work o stage
6
F
-

2° Year   activated in the A.Y. 2010/2011

ModulesCreditsTAFSSD
6
B
SECS-P/07
6
B
INF/01
Prima lingua straniera anno ii
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/21
6
B
L-LIN/07
9
B
SECS-P/08
6
C
L-ART/02
6
D
-
Ulteriori competenze linguistiche
8
F
-
12
E
-
ModulesCreditsTAFSSD
6
B
IUS/04
9
B
SECS-P/08
Prima lingua straniera anno i
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno i
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
6
B
SECS-P/07
6
C
M-GGR/01
6
D
-
Ulteriori competenze linguistiche anno i
4
F
-
Project work o stage
6
F
-
activated in the A.Y. 2010/2011
ModulesCreditsTAFSSD
6
B
SECS-P/07
6
B
INF/01
Prima lingua straniera anno ii
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/21
6
B
L-LIN/07
9
B
SECS-P/08
6
C
L-ART/02
6
D
-
Ulteriori competenze linguistiche
8
F
-
12
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Advanced marketing for goods and services (2010/2011)

Teaching code

4S02575

Credits

9

Coordinator

Francesca Simeoni

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Seminars 0

The teaching is organized as follows:

Modulo 1

Credits

6

Period

I semestre

Academic staff

Fabio Cassia

Modulo 2

Credits

3

Period

I semestre

Academic staff

Francesca Simeoni

Learning outcomes

Module:
-------

To provide specialist knowledge to understand and exploit the differences between the sale of goods and provision of services, to deeper issues about the pursuit of customer satisfaction and management inefficiency.
To provide knowledge on marketing tools such as specific brand, distribution and online marketing, including experience in business-to-business.
To present the characteristics of marketing in emerging markets, to acquire the skills likely to select the best opportunities, to stimulate innovation, design and manage distribution channels and cross-cultural communication

Program

Module:
-------

Examination Methods

Module:
-------
A written test to assess accurate knowledge and a supplementary oral examination are required.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE