Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
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1st foreign language2nd foreign language2° Year activated in the A.Y. 2018/2019
| Modules | Credits | TAF | SSD |
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1st foreign language (international markets)| Modules | Credits | TAF | SSD |
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1st foreign language2nd foreign language| Modules | Credits | TAF | SSD |
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1st foreign language (international markets)| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Strategic management of tourism and cultural business (2017/2018)
Teaching code
4S02580
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Semester 1 dal Oct 2, 2017 al Jan 20, 2018.
Learning outcomes
The course aims to introduce managerial tools and models applied to cultural organizations. The organizations considered are theatres, libraries and archives, museums and archaeological areas, festival, attractions. A module is dedicated to accommodation business and its management. The theoretical contents will be completed with professionals’ invited speeches from tourist and cultural organizations.
Program
- The hotel business in the tourism system
- Processes of production and service provision in the hotel industry
- Hotel competitive strategies
- Basic elements of hotel management: brand, management, facilities
- Marketing policies in hotel industry
- Quality and customer satisfaction in the hotel industry
- A conceptual map for service quality
- Balancing demand and production capacity, pricing policies
- Organization and operational management of a hotel business
- Specificities of the cultural sector in Italy
- Cultural sector in its narrow sense and in a broad sense (cultural businesses)
- Baumol disease and public intervention in culture
- Evaluation of the economic impact of a cultural organization / event in the territory
- Culture as a tourist attraction factor
- Tourism and culture: synergy or antithesis
- Management of the various cultural organizations: museums, libraries, theatres, cultural festivals
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Mauri Aurelio G. | Le imprese alberghiere. Strategie e marketing (Edizione 2) | Mc Graw Hill | 2011 | 9788838672552 | Printed on demand |
| Solima Ludovico | L'impresa culturale. Processi e strumenti di gestione (Edizione 1) | Carocci | 2004 | 8843030299 |
Examination Methods
The exam consists of an oral test, aimed at evaluating both accurate knowledge and critical view of the course topics.
To achieve the levels of excellence, the student will have to demonstrate ability to identify links and relationships and to apply the tools to different contexts.
Erasmus Students are asked to contact Prof. Ugolini during tutorial hours at the beginning of the teaching period
