Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
Between the years: 1°- 2°
Further foreign language skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S02580

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Semester 1  dal Oct 2, 2017 al Jan 20, 2018.

Learning outcomes

The course aims to introduce managerial tools and models applied to cultural organizations. The organizations considered are theatres, libraries and archives, museums and archaeological areas, festival, attractions. A module is dedicated to accommodation business and its management. The theoretical contents will be completed with professionals’ invited speeches from tourist and cultural organizations.

Program

- The hotel business in the tourism system
- Processes of production and service provision in the hotel industry
- Hotel competitive strategies
- Basic elements of hotel management: brand, management, facilities
- Marketing policies in hotel industry
- Quality and customer satisfaction in the hotel industry
- A conceptual map for service quality
- Balancing demand and production capacity, pricing policies
- Organization and operational management of a hotel business
- Specificities of the cultural sector in Italy
- Cultural sector in its narrow sense and in a broad sense (cultural businesses)
- Baumol disease and public intervention in culture
- Evaluation of the economic impact of a cultural organization / event in the territory
- Culture as a tourist attraction factor
- Tourism and culture: synergy or antithesis
- Management of the various cultural organizations: museums, libraries, theatres, cultural festivals

Reference texts
Author Title Publishing house Year ISBN Notes
Mauri Aurelio G. Le imprese alberghiere. Strategie e marketing (Edizione 2) Mc Graw Hill 2011 9788838672552 Printed on demand
Solima Ludovico L'impresa culturale. Processi e strumenti di gestione (Edizione 1) Carocci 2004 8843030299

Examination Methods

The exam consists of an oral test, aimed at evaluating both accurate knowledge and critical view of the course topics.
To achieve the levels of excellence, the student will have to demonstrate ability to identify links and relationships and to apply the tools to different contexts.

Erasmus Students are asked to contact Prof. Ugolini during tutorial hours at the beginning of the teaching period

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE