Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
B
SECS-P/08
9
B
SECS-S/03
6
B
SECS-P/12
Stage
6
F
-

2° Year   activated in the A.Y. 2018/2019

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
C
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
activated in the A.Y. 2018/2019
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
C
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Digital Business & Web Marketing  (2018/2019)

Teaching code

4S006065

Academic staff

Federico Brunetti, Alberto Mariutto

Coordinator

Federico Brunetti

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

primo semestre lauree magistrali dal Oct 1, 2018 al Dec 21, 2018.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The course aims first at introducing students to the topic of digital transformation in general terms, and then considering more in detail to the marketing implications of the Internet.

Program

Digital Revolution and Digital Transformation
Online business models
The digital customer
Web for consumer insights and market research
Web for selling products
Web for corporate communication
Web for customer engagement

Reference texts
Author Title Publishing house Year ISBN Notes
A. Mandelli, A. Arbore Marketing digitale Egea 2015 Per frequentanti e non frequentanti
T. Tuten, M. Solomon Social Media Marketing. Post-consumo, innovazione collaborativa e valore condiviso Pearson 2014 Solo per gli studenti non frequentanti

Examination Methods

The eaxm will be passed after an oral colloqium.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE