Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2018/2019
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate communication (2017/2018)
Teaching code
4S003251
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Secondo Semestre Magistrali dal Feb 26, 2018 al May 25, 2018.
Learning outcomes
The course aims to provide the fundamentals of corporate communication as part of the decision making process, analyzing the different techniques and the obstacles to effective transfer of knowledge inside and outside the company. The course proposes the basic concepts of interpersonal and organizational communication and deepens the strategic role of communication in public relations.
Program
Corporate communication: definition, purpose, categories
Listening to the foundation of communication (communication and listening barriers).
Verbal, para-verbal and non-verbal communication.
Public speaking (how to organize a public presentation).
Written communication (also on the web): business writing - skills and text editing; types of letters and corporate publishing; the use and abuse of e-mail.
Digital communication: actions, uses, tools, transmedia storytelling.
Internal communication: goals, tools and actions.
The corporate reputation: definition, dimensions of analysis, advantages of a good reputation.
The communication of corporate social responsibility (tools).
Deepening of the following specialized services of corporate communication:
- media relations (organization and work of the press office, impact of the Internet on daily newspapers);
- the organization of events (goals, planning, management and evaluation, critical issues, strategic value, sustainability).
The teaching methods include both the use of frontal lessons as regards the transmission of basic notions and the use of seminars and forms of active teaching, including the participation of scholars, entrepreneurs and experts in quality of privileged witnesses on some topics of deepening.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Invernizzi Emanuele, Romenti Stefania | Relazioni pubbliche e corporate communication, 1. Le competenze e i servizi di base | McGraw-Hill, Milano | 2013 | 9788838663543 | Il libro di testo è oggetto di studio solo per gli studenti non frequentanti. |
| Mazzei Alessandra | Strategia e management della comunicazione d'impresa. Relazioni e sense-making per gestire e competere (Edizione 1) | FrancoAngeli, Milano | 2015 | 9788891725172 | Il libro di testo è previsto solo per gli studenti frequentanti. Del libro di testo non sono oggetto di studio il capitolo 11 (La comunicazione nel retail: esperienze, persone e valori) e il capitolo 12 (L'Ascolto degli stakeholder). |
Examination Methods
The examination is oral to test critical analysis skills will take place.
The final evaluation is expressed in 30/30 and is basically aimed at assessing the student's ability to acquire specific knowledge and to be able to effectively and technically discuss the topics of corporate communication dealt with during the course.
