Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2018/2019
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2018/2019)
Teaching code
4S02518
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre lauree magistrali dal Oct 1, 2018 al Dec 21, 2018.
Learning outcomes
The course aims at analyzing the strategy able to support a place competitiveness, meant as its capacity to attract both people and companies thanks to the proper development of its human, economic, geographic, historical and cultural resources.
Program
─ Place as a network of high-complexity living actors
─ The determinants of place attractiveness and the "marketplace": brand and city branding
─ Place nature, quality and reputation. The importance of active and passive actors (dwellers, companies, tourists, investors, policy makers, governance and strategic planning)
─ Place relationships complexity, an anlytical model
─ Place marketing as a tool to depict, communicate and improve reputation through territorial identity
─ Place marketing plan, steps and case studies
─ Acting and doing: pivotal components of a place systemic management
Teaching approach
The teaching language is Italian.
The course will include a number of traditional lectures to provide Students with the basic knowledge and tools, then it will develop through project works and more in general active learning methodologies. Entrepreneurs, managers and experts will bring their experience into class.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Matteo Caroli | Il marketing per la gestione competitiva del territorio. Modelli e strategie per attrarre (e far rimanere) nel territorio persone, imprese e grandi investimenti | F. Angeli | 2014 |
Examination Methods
Textbook
Matteo Caroli, Il marketing per la gestione competitiva del territorio. Modelli e strategie per attrarre (e far rimanere) nel territorio persone, imprese e grandi investimenti, F. Angeli, Milano, 2014
The exam consists of an oral examination to test basic knowledge and of the discussion of a Project work to assess students' critical analysis skills starting from research done in class. For non attending Students the exam consists of a written examination to test basic knowledge and of an oral examination to assess logical reasoning skills.
