Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Biotecnologie agro-alimentari - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2 modules among the following2° Year activated in the A.Y. 2020/2021
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Three modules among the following| Modules | Credits | TAF | SSD |
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2 modules among the following| Modules | Credits | TAF | SSD |
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Three modules among the following| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Food Economics and Intellectual Property (2019/2020)
Teaching code
4S008243
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
The teaching is organized as follows:
Economia agroalimentare teoria
Proprietà intellettuale teoria
Economia agroalimentare esercitazioni
Learning outcomes
The course provides students with the fundamental concepts to understand the specificities of the agri-food markets and to foster the development of new products and the creation of start-ups. The expected learning outcomes are: NOTIONS: 1. Understanding the specific features and functioning of the Italian and international agro-food system; 2. Distinguish the different actors of the main agri-food and agro-industrial sectors; 3. Outline the behaviour of consumers and producers with regard to the quality of agri-food products; 4. Analyse the competitive strategies of agri-food companies also in relation to modern commercial distribution; 5. Understand the link between food certifications and information asymmetry in the agri-food markets. SKILLS: 6. Identify and evaluate opportunities for the creation of new agri-food products; 7. Develop a business plan for start-ups / spin offs 8. Define an adequate prototyping of an agri-food product 9. Implement the requirements to protect a new agri-food product or service using the multiple tools of intellectual property rights
Program
CONTENT
The course will cover the following topics:
1. Introduction: the agri-food system in a national and international perspective
2. Type of agro-food businesses:
3. Strategic planning of agri-food companies
4. Elements of agri-food marketing and consumer theory
5. Practical activity (business plan)
6. Intellectual property rights (trademarks and patents) and creation of start-ups / spin offs in the agri-food sector
DIDACTIC TOOLS
Classroom meetings include lectures (with slides), teacher-student discussions, group work and exercises. The aforementioned teaching methods aim to familiarize the student with the national and international agri-food system, its dynamics, specificity and the actors that compose it. The course also provides the student with a critical approach to foment a mindset of "doing innovation" in the agro-food sector and, at the same time, protecting products deriving from creative and intellectual activity.
During the course will be recommended ad hoc readings for further study, some of which will be mandatory for the written examination. In addition to the compulsory texts, the student can make use of the following in-depth texts
Bibliography
| Activity | Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|---|
| Economia agroalimentare teoria | De Meo C. | Food marketing. Creare esperienze nel mondo dei foodies | Hoepli | 2015 | ||
| Economia agroalimentare teoria | Ciampi Stankova K., Cavicchi A. | Smart specialisation and the agri-food system: European perspective | ||||
| Proprietà intellettuale teoria | Sloman John; Garratt Dean | Microeconomia (Edizione 4) | Il Mulino | 2014 | 9788815138637 | |
| Proprietà intellettuale teoria | European Patent Organisation ( | Teaching Kit: Protect your ideas. | 2020 | Materiale scaricabile al seguente link: https://www.epo.org/learning-events/materials/kit/download.html |
Examination Methods
REQUIREMENT OF ACCESS TO THE EXAM
Before presenting to the exam, the student is required to regularly send the assigned tasks to the teacher and, in particular, the simulation of the business plan introduced and discussed during the practical phase. The respect of the deadlines in the delivery of the requested tasks and the quality of the latter contribute to the definition of the final vote
FEATURES OF THE EXAM
The objective of the exam consists in verifying the level of achievement of the previously indicated training objectives
The exam consists of a written test with some open questions and some closed questions taken from the study texts and the readers distributed at the beginning of the course. Open questions are always present and require the student to apply concepts, theories and models learned during the study of texts to a real case of training. The closed questions, instead, refer to the teaching material provided during the lectures. During the lessons, examples of written exams are presented
