Teaching code

4S008950

Academic staff

Angelo Bonfanti, Francesca Simeoni

Coordinatore

Angelo Bonfanti

Credits

12

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

secondo semestre (lauree) dal Feb 15, 2021 al Jun 1, 2021.

Lessons timetable Moodle Seminars

Learning outcomes

The course aims to introduce the students to the main issues related to the functioning and management of businesses. In this perspective, it provides the basic knowledge and conceptual tools to describe and interpret the corporate phenomena and logics, as well as manage strategic business processes with a view to progress and sustainability. In terms of skills, students will be able to make decisions about the main management problems affecting the various corporate functions. At the end of the lessons, the students will be able to have an overview of the company, select the key concepts for the interpretation of the company’s behavior, understand the external and internal dynamics that determine business management, identify the strategic objectives, to apply the logic and fundamental tools about management within the main corporate functions.

Program

The company’s concept
Good, services and experiences
The company’s functions
The company’s goals
The company and its environment
Corporate social responsibility
The sustainability of the company in a competitive environment
The entrepreneur and the birth of the company
The factors of production
The function of production and the choices of integration and decentralization of production
The organizational structure and the management of the staff
Innovation and corporate creativity
Corporate decision-making processes
The business plan
The methods of economic convenience
The methods for the analysis of the economic convenience of industrial investments
The problems of operational comparison
Vision, mission and values
Macro-environment, industry and competitive analysis
Resources, capabilities and business potential
Corporate strategies
Business strategies and business models
Sustainable business models

Reference books
1. Claudio Baccarani, Federico Brunetti, Elena Giaretta (a cura di), Impresa e management tra competitività e progresso, Giappichelli, Torino, 2015 (esclusi i capitoli 1, 14 e 15).
2. Angelo Bonfanti, Customer shopping experience. Le sfide del retail tra spazio fisico e digitale, Giappichelli, Torino, 2017 (escluso il capitolo 2).
3. Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér, Andrea Paci (2019), Fondamenti di strategia. Il framework di Exploring Strategy, Pearson, Milano, Torino (esclusi i capitoli 5, 8, 9 e Appendice A).

The content of the textbooks, the lessons and the exercises, is part of the program. Further in-depth educational material is available during the semester of lesson on the e-learning platform (Moodle).

Examination Methods

The examination is both written and oral. It is possible to take the oral examination only if the evaluation of written exam is sufficient (≥ 18/30).

The written text aims to test student’s knowledge about syllabus arguments and capability to apply methods about economic convenience.
More precisely, the written test covers the various topics in the program and is divided into two parts. The first part includes five multiple choice quiz and five open questions to be answered in a dedicated space. These questions are aimed at assessing the knowledge of basic notions of the discipline as well as the ability to effectively use the company language.
The second part is aimed at assessing the key categories and the fundamental applicative tools of the discipline. It includes four open questions to be answered in a dedicated space and 1 exercise about economic convenience analysis. The questions are aimed at assessing the general vision of the discipline, the deepening of the topics and applying the concepts to business management.
The written test is passed with a minimum score of 18/30 as follows:
- 3 out of 5 points in the multiple choice quiz,
- 3 out of 5 points in carrying out an exercise on economic convenience analysis,
- 9 points out of 15 in the three questions on the general open-ended part in a dedicated space,
- 3 out of 5 points in the question about the customer shopping experience with open answers in a dedicated space.

The oral examination covers the program as a whole and, first of all, verifies the overcoming of any gaps that emerged from the written test. The oral examination is aimed at assessing the candidate’s critical analysis skills, as well as verifying the deepening of the topics.

The final assessment is expressed in 30ths and takes into account all the tests prepared for the purpose of assessing learning.




------- interim examination -------

In order to encourage the systematic and assiduous study of this teaching starting from the first day of lesson, in the week from April 12, 2021, an interim examination is organized. This test provides students with the opportunity to verify their level of learning in progress. For these reasons, the interim examination is optional.
The interim examination is written and in “partial voting” mode: this means that - if it is passed - substitutes the written test.
The interim examination is evaluated in 30th and is valid only in the summer session of examinations after the lessons (June-July 2021), if the score is at least 18/30ths.
Those who pass the interim examination access the final examination which is an oral examination.
The details about the programs of the interim and final examination are communicated at the beginning of the course and published in the e-learning section.