Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre (lauree) Sep 28, 2020 Dec 23, 2020
secondo semestre (lauree) Feb 15, 2021 Jun 1, 2021
Exam sessions
Session From To
sessione invernale Jan 11, 2021 Feb 12, 2021
sessione estiva Jun 7, 2021 Jul 23, 2021
sessione autunnale Aug 23, 2021 Sep 17, 2021
Degree sessions
Session From To
sessione autunnale (validità a.a. 2019/20) Dec 9, 2020 Dec 11, 2020
sessione invernale (validità a.a. 2019/20) Apr 7, 2021 Apr 9, 2021
sessione estiva (validità a.a. 2020/21) Sep 6, 2021 Sep 8, 2021
Holidays
Period From To
Vacanze di Natale Dec 24, 2020 Jan 6, 2021
Vacanze di Pasqua Apr 3, 2021 Apr 6, 2021
Vacanze estive Aug 9, 2021 Aug 15, 2021

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D G L M O P R S V Z

Bonfanti Angelo

symbol email angelo.bonfanti@univr.it symbol phone-number 045 802 8292

Broglia Angela

symbol email angela.broglia@univr.it symbol phone-number 045 802 8240

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Campedelli Bettina

symbol email bettina.campedelli@univr.it symbol phone-number 045 802 8416

Campolmi Alessia

symbol email alessia.campolmi@univr.it symbol phone-number 045 802 8071

Cantele Silvia

symbol email silvia.cantele@univr.it symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)
CicognaV photo,  June 4, 2018

Cicogna Veronica

symbol email veronica.cicogna@univr.it symbol phone-number 045 802 8246

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

De Mari Michele

symbol email michele.demari@univr.it symbol phone-number 045 802 8226

Gaudenzi Barbara

symbol email barbara.gaudenzi@univr.it symbol phone-number 045 802 8623

Lai Alessandro

symbol email alessandro.lai@univr.it symbol phone-number 045 802 8574

Leardini Chiara

symbol email chiara.leardini@univr.it symbol phone-number 045 802 8222

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Omodei Sale' Riccardo

symbol email riccardo.omodeisale@univr.it symbol phone-number 045 8425355

Pellegrini Letizia

symbol email letizia.pellegrini@univr.it symbol phone-number 045 802 8345

Peretti Alberto

symbol email alberto.peretti@univr.it symbol phone-number 0444 393936 (VI) 045 802 8238 (VR)

Pianezzi Daniela

symbol email daniela.pianezzi@univr.it

Roffia Paolo

symbol email paolo.roffia@univr.it symbol phone-number 045 802 8012

Rossignoli Cecilia

symbol email cecilia.rossignoli@univr.it symbol phone-number 045 802 8173

Roveda Alberto

symbol email alberto.roveda@univr.it symbol phone-number Dip. Sc. Ec. 045 802 8096 C.I.D.E. 045 8028084

Salomoni Alessandra

symbol email alessandra.salomoni@univr.it symbol phone-number 045 802 8443

Scricciolo Catia

symbol email catia.scricciolo@univr.it symbol phone-number 045 8028341

Simeoni Francesca

symbol email francesca.simeoni@univr.it symbol phone-number + 39 045 802 8160

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186

Svaluto Ferro Sara

symbol email sara.svalutoferro@univr.it symbol phone-number 045 8028783
Virginia Vannucci,  October 25, 2020

Vannucci Virginia

symbol email virginia.vannucci@univr.it

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06
English B1 level
3
E
-

2° Year  activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD
9
B
SECS-S/01

3° Year  activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
9
B
SECS-P/01
1 module to be chosen between the following
1 module to be chosen between the following
9
B
SECS-P/03
1 module to be chosen between the following
Training
6
F
-
Final exam
3
E
-
ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06
English B1 level
3
E
-
activated in the A.Y. 2021/2022
ModulesCreditsTAFSSD
9
B
SECS-S/01
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
9
B
SECS-P/01
1 module to be chosen between the following
1 module to be chosen between the following
9
B
SECS-P/03
1 module to be chosen between the following
Training
6
F
-
Final exam
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S008951

Credits

9

Also offered in courses:

  • Marketing of the course Bachelor's degree in Business Administration (Verona)

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

primo semestre (lauree) dal Sep 20, 2021 al Jan 14, 2022.

Location

VERONA

Learning outcomes

The course will provide students with the theoretical and practical knowledge about marketing management and logistics under analytic-strategic-operational perspectives to understand how to tranfer value to customers, stakeholders and the society as a whole. The student will learn the key topics of marketing and logistics, under analytic-strategic-operational perspectives, in particular how to identify the customer needs, how to analyze the competitive environment using the SWOT analysis, exploiting strategic and tactical tools. The course will also provide students with the theoretical and practical knowledge about logistics management, business-to-business relationships and supply chain design in order to improve the capability to serve the market in an effective and efficient way. At the end of this course, students will be able to apply marketing and logistics concepts to solve marketing and logistics issues and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.

Program

Main topics (aggregated):

- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan
- Two case studies.

Text (in Italian language):
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). All the book’s chapters must be studied. Additional readings will be provided on the e-learning platform.

Lessons structure:
The course is structured in lessons (using slides), groups discussions and a few lecturers with managers from companies which can offer practical examples related to the course’s topics. The last lesson is focused on an exam’s simulation and discussion about the key course’s topics.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Examination Methods

The written exam consists of a set of open questions, regarding the course’s topics, and the solution of a business case structured with open questions, where students must provide both practical and theoretical solutions to the specific questions provided.

The oral exam is optional, not mandatory.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Type D and Type F activities

primo semestre (lauree) From 9/28/20 To 12/23/20
years Modules TAF Teacher
Future matters D Alessandro Bucciol (Coordinator)
Future matters D Alessandro Bucciol (Coordinator)
secondo semestre (lauree) From 2/15/21 To 6/1/21
years Modules TAF Teacher
Discovering fair trade D Angelo Bonfanti (Coordinator)
Business skills in action D Angelo Bonfanti (Coordinator)
Design and Evaluation of Economic and Social Policies D Federico Perali (Coordinator)
Public debate and scientific writing - 2020/2021 D Martina Menon (Coordinator)
Wake up Italia - 2020/2021 D Sergio Noto (Coordinator)
List of courses with unassigned period
years Modules TAF Teacher
Ciclo di video conferenze: "L’economia del Covid, Verona e l’Italia. Una pandemia che viene da lontano?" - 2020/21 D Sergio Noto (Coordinator)
Ciclo tematico di conferenze (on-line): “Come saremo? Ripensare il mondo dopo il 2020” - 2020/21 D Federico Brunetti (Coordinator)
Marketing plan - 2020/21 D Virginia Vannucci (Coordinator)
1° 2° Programming in Matlab D Marco Minozzo (Coordinator)
1° 2° 3° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinator)
1° 2° 3° Data Visualization Laboratory D Marco Minozzo (Coordinator)
1° 2° 3° Python Laboratory D Marco Minozzo (Coordinator)
1° 2° 3° Data Science Laboratory with SAP D Marco Minozzo (Coordinator)
1° 2° 3° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° 3° Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° 3° Programming in SAS D Marco Minozzo (Coordinator)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.

Graduation


Student mentoring


Gestione carriere


Linguistic training CLA


Internships


Student login and resources


Modalità di erogazione della didattica

Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.