Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Governance e amministrazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

2° Year  activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
2 modules among the following
Final exam
12
E
-
activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
2 modules among the following
Final exam
12
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
1 module between the following ("Advanced international accounting" 1st year; "Business valuation" 2nd year)
Between the years: 1°- 2°
Between the years: 1°- 2°
English B2
4
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S00522

Credits

6

Coordinator

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-S/03 - ECONOMIC STATISTICS

The teaching is organized as follows:

Parte 2
The activity is given by Business Statistics - Parte 2 of the course: Master’s degree in Marketing and Corporate Communication

Credits

5

Period

Primo semestre (lauree magistrali)

Academic staff

Flavio Santi

Parte 1

Credits

1

Period

Primo semestre (lauree magistrali)

Academic staff

Flavio Santi

Learning objectives

The course aims at providing participants with the knowledge of statistical tools useful for analysing business phenomena, both with reference to market dynamics and management aspects. The contents of the course are structured so as to broaden the participants' statistical knowledge and strengthen the awareness with which they apply the statistical methods to the business context. The course aims to provide the tools for understanding and contributing to all stages of the statistical production process: from the data collection stage and the integration of statistical sources of data, to the analysis and production of results and evidences useful for the decision-making process of firms. The applicative approach of the course favours the development of skills for analysing and interpreting business phenomena through a critical use of statistical methodology.

Prerequisites and basic notions

The course requires knowledge of the fundamental notions of descriptive statistics and statistical inference taught in the bachelor's degree programmes.

Program

Data sources and statistical information for business:
- primary and secondary data
- internal and external sources of data
- probabilistic sampling for market survey
Business forecasting:
- smoothing techniques: moving averages and exponential smoothing
- techniques for decomposing economic time series applied to business forecasting
Multivariate statistical analysis for business data and company business performances:
- simple linear regression models
- multiple linear regression models
- introduction to logistic regression
Economic and business indicators:
- statistical ratios
- simple and composite index numbers
- turnover rates
Introduction to statistical quality control:
- process capability ratios
- control charts for variables
Lecture slides and other learning materials are available on the e-learning website.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Frontal lectures in classroom and recorded lectures available online.

Learning assessment procedures

The assessment of learning outcomes consists in a written examination.
The examination consists of:
* fifteen short, multiple choice, or calculated questions
* one open-ended question
* two open-ended questions chosen from three available
All kinds of questions may be focussed on theoretical and methodological issues, may consist in exercises, or may require the student to discuss and analyse some practical problem using notions and tools learned throughout the course.
The teacher may require students to take an oral examination which completes the evaluation of the acquired knowledge. The final grade may be equal, higher or lower than the grade got on the written part of the exam.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The written examination assesses the level of knowledge of the topics of the course, the mastery of technical language and the writing skills, the ability to analyse business and market data by means of the methods illustrated in the course and the ability to interpret the results of the analyses.

Criteria for the composition of the final grade

The examination score is on a 30-point scale (passing mark: 18).

Exam language

Italiano