Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
B
SECS-P/08
12
C
MAT/06
12
B
INF/01

2° Year  activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
9
B/C
IUS/01 ,M-FIL/03
6
F
-
22
E
-
activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
9
B/C
IUS/01 ,M-FIL/03
6
F
-
22
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
1 module among the following (a.a. 2023/24: Data protection in business organizations not activated)
6
C
M-FIL/02
6
C
IUS/02
6
C
IUS/17
6
C
SPS/07
6
C
IUS/04
Between the years: 1°- 2°
2 modules among the following (a.a. 2023/24: Statistical methods for business intelligence not activated)
6
B
SECS-P/10
6
B
SECS-P/08
6
B
SECS-P/10
6
B
SECS-P/08
6
B
SECS-S/01
Between the years: 1°- 2°
2 modules among the following (a.a. 2023/24: Complex systems and social physics not activated)
6
C
FIS/02
6
C
MAT/09
6
C
AGR/01
6
C
MAT/06
6
C
MAT/08
6
C
FIS/02
Between the years: 1°- 2°
2 modules among the following
6
B
INF/01
6
B
ING-INF/05
6
B
ING-INF/05
6
B
INF/01
6
B
INF/01
Between the years: 1°- 2°
8
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Digital Marketing and Market Research  (2022/2023)

Teaching code

4S009071

Academic staff

Ilenia Confente, Silvia Blasi

Coordinator

Ilenia Confente

Credits

6

Language

English en

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Semester 2 dal Mar 6, 2023 al Jun 16, 2023.

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course aims to provide specific knowledge related to marketing tools, both strategic and operational, with special attention to digital marketing and communication management through 'above the line' and 'below the line' tools. The course also aims to deepen the Customer Relationship Management issues as a customer relationship management process based on effective market segmentation and consumer profiling.

Program

contesto digitale: comprensione delle dinamiche di un brand digitale
 Digital business models
 Customer Journey e Digital Marketing
 Omni-canalità e touchpoints digitali


Strutturazione di un progetto di Digital Marketing
 Le fasi di creazione e sviluppo di una Digital Strategy
 Costruzione di Buyer Personas & Customer Journey
 Content Strategy e Search Engine Optimization (SEO)

Strumenti web
 Email marketing e relativi tool
 Creazione di un sito e blog con Wordpress e Photoshop
 Web Analytics
 Lettura dei dati con Analytics
 Il Digital Marketing outbound (DEM, SEM and GDN…)

Social media
 Ruolo, struttura e influenza dei Social Media
 La strategia di social media marketing - un piano di social media marketing (teoria)
 Pianificazione ed esecuzione di una tattica di social media marketing (pratica)
 Content Marketing e Influencer Marketing nei Social media
 Influencer Marketing: una testimonianza concreta

Social Media listening and monitoring
 Analisi e ricerche sui social media
 Gestione dei dati e metriche nei social media. KPI’s

 Follow-up sui lavori di gruppo

Learning assessment procedures

The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Exam language

English