The programme
Learning outcomes
- Consentire l’acquisizione di conoscenze, abilità e competenze in termini di gestione economico-finanziaria, management, marketing, comunicazione e brand experience nello sport, oltre che in termini di gestione di eventi, atleti e team secondo la normativa vigente e alla luce della digital innovation.
- Favorire la sperimentazione attiva delle conoscenze acquisite durante il percorso didattico attraverso attività laboratoriali, lavori di gruppo e un project work.
- Facilitare la conoscenza diretta delle molteplici realtà dello sport business attraverso il coinvolgimento e la partecipazione in qualità di docenti di professionisti del settore sportivo con ruoli presso imprese, società e associazioni sportive, agenzie di eventi sportivi e marketing sportivo, ma anche atleti e allenatori.
Professional profiles and employment and professional opportunities
Il corso affronta i temi più attuali dello sport business management con l’obiettivo di formare lo smart manager in ambito sportivo, una figura in grado di operare in uno sport system in continua evoluzione, in cui è sempre più importante integrare competenze di tipo tecnico-sportivo con competenze economico-manageriali, di marketing e comunicazione e di digital innovation. Lo smart manager potrà operare sia come libero professionista sia all’interno di diverse realtà quali società e associazioni sportive, enti sportivi, istituzioni, imprese di produzione e/o commercializzazione di materiale sportivo, impianti sportivi, agenzie di sport marketing e sport event marketing. Potrà inoltre svolgere attività di consulenza e formazione a imprese e organizzazioni interessate alla progettazione e realizzazione di attività sportive, sponsorship e iniziative di co-marketing con il mondo dello sport. Gli sbocchi professionali possono essere così dettagliati in termini di conoscenze, abilità e competenze.
Conoscenze:
al termine del corso, i partecipanti avranno acquisito conoscenze riguardanti la gestione economico-finanziaria di un’impresa sportiva, il management, il marketing e la comunicazione nello sport, la gestione di eventi sportivi, nonché degli atleti e del team alla luce del quadro normativo di settore e della digital innovation. Avranno inoltre compreso come organizzare le attività sportive tenendo conto del ruolo dello sport per la salute e il benessere.
Abilità:
al termine del corso, i partecipanti avranno sviluppato le abilità che consentiranno loro di applicare le conoscenze acquisite a progetti mirati alla promozione dell’attività motoria e sportiva secondo una prospettiva di business management in grado di equilibrare sinergicamente le esigenze del mondo dello sport con le logiche del business.
Competenze:
al termine del corso, i partecipanti saranno in grado di cogliere le opportunità del mercato e di gestire le sfide dello sport business, pianificando e implementando progetti legati alle seguenti attività:
- organizzazione e promozione di eventi sostenibili dal punto ambientale e sociale, oltre che economico
- gestione degli impianti sportivi in relazione alle esigenze del territorio
- comunicazione e commercializzazione di beni e servizi con il supporto della digital innovation.
Altre informazioni
Course director
Governing bodies
Teaching contacts details
prof.ssa Vania Vigolo
tel. +39 045 8028624
e-mail: info@smsport.it
Teaching regulations and guidelines
Other Regulations
The Italian University system
First-cycle degrees: Bachelor’s degree programme
First-cycle degrees are aimed at enabling students to achieve a command of general scientific methods and content, and to acquire specific professional knowledge.Admission requirements: secondary school diploma after completing 13 years of study in total and passing the relevant State examination, or equivalent foreign qualification; admission may be subject to further assessment.
Duration: three years.
Graduation: in order to obtain the degree, it is necessary to gain at least 180 CFU; doing an internship and preparing a dissertation/thesis may also be required. Upon completion of a Bachelor’s degree, graduates may continue their studies by enrolling in a Master’s degree or other second-cycle degree programmes and courses.
Academic title: upon completion of a Bachelor’s degree (Laurea), graduates are awarded the title of “Dottore”.
Second-cycle degrees: Master’s degree
Second-cycle degrees aim to provide students with an advanced training and knowledge to take on highly-skilled roles.Admission requirements: applicants must hold a Bachelor’s degree, or a foreign equivalent qualification; curricular admission requirements for each course may vary depending on each University.
Duration: two years.
Graduation: in order to obtain the degree, it is necessary to gain at least 120 CFU, as well as preparing and presenting a dissertation/thesis.
Academic title: upon completion of a Master’s degree (Laurea Magistrale), graduates are awarded the title of “Dottore magistrale”. Single cycle/Combined Bachelor+Master’s degrees
Some courses (Medicine and Surgery, Veterinary Medicine, Dentistry and Dental Prosthetics, Pharmacy and Industrial Pharmacy, Architecture and Building Engineering-Architecture, Law, Primary Education) are offered as Single cycle/Combined Bachelor+Master’s degrees (Corsi di Laurea Magistrale a Ciclo Unico).
Admission requirements: applicants must hold a secondary school diploma or equivalent foreign qualification; admission is subject to passing an admission test.
Duration: five years (six years and 360 CFU for Medicine and Surgery, and Dentistry and Dental Prosthetics).
Graduation: in order to obtain the degree, it is necessary to gain at least 300 CFU, as well as preparing and presenting a dissertation/thesis. Upon completion of a Single-cycle degree, graduates may continue their studies by applying for a PhD programme (Dottorato di Ricerca) or other third-cycle courses.
Academic title: upon completion of a Master’s degree (Laurea Magistrale), graduates are awarded the title of “Dottore magistrale”.
Third-cycle degrees
PhD programmes: these courses enable students to gain reliable methodologies for advanced scientific research through innovative methodologies and new technologies, and generally include internships abroad and lab activities at research laboratories. Graduates wishing to apply for a PhD programme must have a Master’s degree (or a foreign equivalent qualification) and pass an open competition; PhD programmes have a minimum duration of three years. In order to complete the programme, students must produce a research thesis/dissertation and present it at a final examination.Academic title: upon completion of a PhD programme, students are awarded the title of “Dottore di ricerca”, or “PhD”.
Postgraduate specialisation courses: these are third-cycle courses aimed at enabling students to develop advanced knowledge and highly-specialised skills, such as in the medical, clinical and surgical fields. To be admitted to these courses, applicants must have a Master’s degree (or a foreign equivalent qualification) and pass an open competition. Postgraduate specialisation courses may last from two (120 CFU) to 6 years (360 CFU) depending on the type. Academic title: upon completion of this programme, graduates are awarded a “Diploma di Specializzazione”.
Professional Master’s programme
1st-level Professional Master’s programmes: these courses enable students to further enhance their scientific knowledge and professional skills. In order to apply, applicants must have a Bachelor’s degree, or foreign equivalent qualification. The minimum duration is one year (60 CFU). Please note that completing this course will not provide you with direct access to a PhD programme (Dottorato di Ricerca), or other third-cycle courses, as these courses are run and managed by each University at the local level. Upon completion of this programme, students are awarded a “Master universitario di primo livello”.2nd-level Professional Master’s programmes: these courses enable students to further enhance their scientific knowledge and professional skills. In order to apply, applicants must have a Master’s degree, or foreign equivalent qualification. The minimum duration is one year (60 CFU). Please note that completing this course will not provide you with direct access to a PhD programme (Dottorato di Ricerca), or other third-cycle courses, as these courses are run and managed by each University at the local level. Upon completion of this programme, students are awarded a “Master universitario di secondo livello”.
Other useful things
Crediti Formativi Universitari (CFU/ECTS credits): Italian university courses are based on the CFU system. 1 CFU is equal to 25 hours of study. The average annual academic workload for a full-time student is generally assumed to be 60 CFU. CFU and ECTS credits serve the same purpose and generally have the same value.Degree class: Bachelor's and Master's degree programmes that have the same learning objectives and activities are grouped into “degree classes". The educational content of each programme is set autonomously by each university; however, universities are required to include certain educational activities (and the corresponding number of CFU credits) set at the national level. These requirements are established in relation to each degree class. Degrees in the same class have the same legal value.
Double/Joint degrees: the Italian universities may establish degree programmes in partnership with other Italian or foreign universities. Upon completion of these courses, graduates are awarded a joint or double/multiple degree, one from each Partner University.
