The primary learning outcomes of the Bachelor’s degree in Languages and Cultures for Tourism and International Commerce include comprehensive linguistic and cultural training in two foreign languages, alongside with Italian, combined with an understanding of business organizations.

Graduates of this programme will be equipped to serve as linguistic and cultural mediators in both public and private sectors, having acquired:

Advanced language training in two foreign languages selected from: English French German Russian Spanish Chinese

Instructions in these languages is provided in the respective language, unless otherwise specified. This training includes the ability to draft, analyse, and comprehend complex written texts, speak fluently and naturally, and adapt the language to various professional contexts. These linguistic skills are further enhanced by a solid understanding of meta-linguistic concepts, translation processes, and communication techniques in multilingual environments.

A deep understanding of the cultures of the countries where the chosen languages are spoken, with a focus on literary, historical, and geographical-anthropological aspects of culture.

Proficiency in the Italian language, both spoken and written, for use in professional contexts.

Basic knowledge in economics, business, and law, particularly as they relate to the tourism and international trade sectors, enabling graduates to enter business organizations in manufacturing, tourism, and cultural industries with confidence.

The ability to utilize computer and digital communication tools relevant to their professional fields.


The study plan is structured as follows:

First year: Introduction to core objectives, including linguistic, literary, legal and managerial training

Second year: Continued linguistic-literary training and enrolment in specialized concepts and related subjects

Third year: Completion of language training and the enrolment in specialized economic-legal courses.
The academic program concludes with a mandatory internship in a business organization, providing practical experience in the field.

CAREERS

• SALES AND DISTRIBUTION TECHNICIAN
• MARKETING AND SALES ORGANIZATION TECHNICIAN
• TRAVEL AGENT

SALES AND DISTRIBUTION TECHNICIAN 

Role and responsibilities

Sales and distribution technicians manage a sale area within private or public companies. They are mainly concerned with the management of salespeople by supporting and motivating them, as well as monitoring sales performance. The professions included in this category assist specialists in implementing companies' sales strategies, controlling the efficiency of the distribution and sales network, and monitoring sales, i.e., they apply established procedures to collect information on sales and distribution activities, to analyse, organize, and present them in a relevant and meaningful way to specialists and managers in the field. 

Key tasks include promoting the sale of products and services, coordinating sales agents' activities, monitoring performance, defining strategies for market entry and new distribution channels, and collaborating with marketing teams to analyze target markets and configure product offerings. In some cases, Sales and Distribution Technicians oversee the entire sales process, addressing any post-purchase issues. They also maintain customer relationships and actively seek out new potential buyers. Internships or training courses provide opportunities to enhance the skills acquired in the degree programme, leading to greater responsibility in the workplace.

Skills

Key skills for this role include organizational awareness, proficiency in foreign languages and computer tools, leadership, effective communication, interpersonal skills, and the ability to listen and engage in meaningful dialogue with customers, expand the customer base, and motivate sales agents.

Professional outcomes 

This profession can be pursued in manufacturing or industrial companies, private or public institutions, and freelance settings. Possible job titles include Foreign Sales Operator, Sales and Distribution Service Area Manager, Customer Care Manager, Branded Product Manager, Sales Network Manager, Sales and After-Sales Management Technician, and Online Sales Technician.

MARKETING AND SALES ORGANIZATION TECHNICIAN

Role and responsibilities

Marketing and Sales Organization Technicians work in the industry and trade sectors, developing and promoting products and services for their companies. They create marketing plans, manage marketing tools, study market trends, prepare promotional materials, organize meetings with potential buyers, and participate in international fairs to launch new products.  
These professionals assist in defining research and communication strategies to gauge market acceptance, understand market conditions, and explore commercial opportunities. They identify and manage competition, pricing, and consumer types, and apply established procedures to collect, analyze, and present market data to specialists and managers. Postgraduate courses, master's degrees, seminars, and internships can lead to higher levels of responsibility in this field.

Skills

Essential skills include an understanding of communication, business, and management principles and practices, knowledge of foreign languages, computer tools, business law, and the ability to manage relationships with customers, partners, and communication agencies across various media platforms.

Professional outcomes 

This profession can be practiced in public and private sectors or in freelance settings. Examples of potential roles include Web Marketing Manager, Digital Brand and Web Content Manager, Digital Marketing Manager, and Digital Project Manager.

TRAVEL AGENT

Role and responsibilities

Travel Agents assist customers in planning individual or group trips, handling transportation and accommodation reservations, preparing itineraries, developing multilingual brochures, and promoting tour packages. They manage travel insurance and related administrative tasks, communicate with customers, resolve issues and complaints, issue redunds, and maintain a network of relationships while keeping customer databases updated.

In this role, Travel Agents plan and organize touristic activities for agencies, tourist offices, corporations, and individual clients. They offer advice, promote, and market tourist packages. Advanced studies, such as postgraduate courses, master's degrees, seminars, and internships, can lead to higher levels of responsibility, including the possibility of opening their own travel agency.

Skills

Important skills include proficiency in foreign languages, knowledge of computer tools, national and international tourism marketing and regulations, and an understanding of travel marketing and promotion principles and practices.

Professional outcomes 

This profession can pursued in travel agencies, where one might start as a ticket clerk and advance to a technical director, potentially overseeing multiple branches in a commercial chain. Travel Agents may also establish their own travel agency or work in local, national, or international tourism promotion agency at various levels.