Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze della comunicazione - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2018/2019
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3° Year activated in the A.Y. 2019/2020
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Business Communications (2018/2019)
Teaching code
4S01397
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Sem. 1A, Sem. 1B
Learning outcomes
The "Business Communication" course is a specific area of the great framework that is Marketing. The topics, some of a propaedeutic type, typical of marketing, aim to introduce students to basic knowledge, characterized by a strong interdisciplinary nature, in order to allow a graduate in Communication Sciences to play the role of business communicator ( responsible for the press office, responsible for internal and external communication, etc.) The purpose of the "Corporate Communication" path is to provide the students of the toolbox to promote and build the company's reputation, through the possibility of dialogue with the numerous Agencies outside the company of: advertising, pr, press and press office, merchandising, sales promotion, media monitoring, social media marketing, market research, only to list the most widespread.
Program
- marketing
- Market Research
- communication in the marketing mix
- structure of advertising in Italy
- public relations
- Testimonials dedicated to some issues of Institutional Business Communication
- Creative workshop
Reference texts for the exam:
°Mario Magagnino – Verona (Provincia di Gardaland) – Strumenti e creatività nella comunicazione d’impresa – QuiEdit
– Verona 2010.
°Magagnino e Foroni – Monografie Istituzionali d’Impresa – QuiEdit - Verona 2010 to be compulsorily integrated with
the reading and the study of the site www.monografieimpresa.it/
°Fiocca e Sebastiani – Politiche di marketing – McGraw-Hill – Milano 2009 (first 6 chapters)
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Fioroni e Magagnino | Monografie Istituzionali d'Impresa (Edizione 1) | QuiEdit | 2010 | 9788864640594 | |
| Fiocca Sebastiani | Politiche di marketing (Edizione 1) | McGraw-Hill | 2009 | ||
| Mario Magagnino | Verona (Provincia di Gardaland) (Edizione 2) | QuiEdit | 2010 | 9788889480618 |
Examination Methods
Written exam for attending and not Erasmus students; Students from various Economics courses will complete the exam with:
Merli, Gelosa, Fregonese - Surpetere - Guerrini and Associates - Milan 2010.
The test involves 15 open-ended questions, the purpose of which is to verify the knowledge of company communication tools; Each question is worth two points if it completes for a maximum of 30/30 and an overall rating for achieving praise, depending on the characterization of the answers.
