Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze della comunicazione - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2018/2019
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3° Year activated in the A.Y. 2019/2020
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
English SC (i) - II MODULO PARTE (P) (2018/2019)
Teaching code
4S02217
Teacher
Credits
6
Language
English
Scientific Disciplinary Sector (SSD)
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH
Period
Sem. 1B dal Nov 19, 2018 al Jan 12, 2019.
To show the organization of the course that includes this module, follow this link: Course organization
Learning outcomes
The aim of the module is to develop students’ ability to critically observe the use of language in specific communicative settings through an introduction to the discipline of discourse analysis. Adopting a critical discourse analysis approach, the main features and communication strategies of argumentative/persuasive texts will be investigated, with a special focus on linguistic choices. Specifically, the main rhetorical-discursive features of the language of politics, advertising, and journalism will be analysed. At the end of the module, students will be able to apply methods and contents typical of critical discourse analysis to examine and interpret with a higher degree of critical awareness linguistic and communication strategies adopted in the production of different texts belonging to different genres.
Program
The second Module will deal with the following topics:
1. The notion of “discourse”:
- formalist approach
- functionalist approach
2. The notion of “genre”;
3. Multimodal discourse;
4. Peruasive discourse;
5. Critical discourse analysis as a methodological approach to analyse communication strategies in persuasive discourse;
6. The use of rhetoric and representational strategies in persuasive discourse;
7. Distinctive features of political discourse, with a focus on political speeches;
8. Distinctive features of advertising discourse, with a focus on advertisements;
9. Distinctive features of journalistic discourse, with a focus on news reports and editorials.
Texts:
Machin, David and Mayr, Andrea (2012). How to do critical discourse analysis. LA/London/New Delhi/Singapore/Washington DC: SAGE. Introduction and Chapters 2, 4, 6, 7, 8.
Goddard, Angela (2002). The Language of Advertising. London: Routledge. Units 1, 2, 3, 5, 7.
Charteris-Black, Jonathan (2014). Analysing Political Speeches. Rhetoric, Discourse and Metaphor. Basingstoke: Palgrave Macmillan. Chapters: 1 (pp. 3-15), 2 (pp. 39-53), 4, 5.
Richardson, John E. (2007). Analysing Newspapers. An Approach from Critical Discourse Analysis. Basingstoke: Palgrave Macmillan. Chapters: 1 (pp. 1-2 e pp. 6-14), 2 (pp. 21-27 e pp. 37-39), 3, 6 (pp. 149-165).
Further bibliographical references will be provided during the course. Students must also use the teacher’s slides as learning material. The slides will be uploaded on Moodle at the end of every week.
The programme is the same for attendees and non-attendees.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Richardson, J.E. | Analysing Newspapers. An Approach from Critical Discourse Analysis | Palgrave Macmillan | 2007 | ||
| Charteris-Black, J. | Analysing Political Speeches. Rhetoric, Discourse and Metaphor | Palgrave Macmillan | 2014 | ||
| Machin, D. and Mayr, A. | How to do Critical Discourse Analysis | SAGE | 2012 | ||
| Goddard, A. | The language of advertising | Routledge | 2002 |
Examination Methods
PREREQUISITE: Students must have obtained a B2-level certificate of proficiency in English to be allowed to sit the exam.
The exam will be in English, it will be written, and will refer to BOTH modules. The exam paper will include open-ended and multiple choice questions, as well as practical exercises. It will be divided into two parts, one for the first module, and the other for the second. Before the end of the course, a mock exam will be uploaded on Moodle. The mock exam will also be carried out and corrected during the last class. The exam is designed to assess both the knowledge and understanding of the theoretical contents of both modules, and the ability to apply the theoretical knowledge acquired to concrete situations of language in use.
