Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
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First semester | Sep 26, 2011 | Dec 22, 2011 |
Second semester | Feb 27, 2012 | May 25, 2012 |
Session | From | To |
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Sessione invernale | Jan 9, 2012 | Feb 24, 2012 |
Sessione saperi minimi logico-matematici (aprile) | Apr 1, 2012 | Apr 30, 2012 |
Sessione estiva | May 28, 2012 | Jul 6, 2012 |
Sessione autunnale | Aug 27, 2012 | Sep 21, 2012 |
Session | From | To |
---|---|---|
Sessione autunnale | Nov 24, 2011 | Nov 25, 2012 |
Sessione invernale | Apr 11, 2012 | Apr 13, 2012 |
Period | From | To |
---|---|---|
Liberazione | Apr 25, 2011 | Apr 25, 2011 |
Ognissanti | Nov 1, 2011 | Nov 1, 2011 |
Immacolata | Dec 8, 2011 | Dec 8, 2011 |
Vacanze natalizie | Dec 23, 2011 | Jan 6, 2012 |
Vacanze pasquali | Apr 6, 2012 | Apr 10, 2012 |
Festa dei Lavoratori | May 1, 2012 | May 1, 2012 |
Ricorrenza del Santo Patrono | May 21, 2012 | May 21, 2012 |
Festa della Repubblica | Jun 2, 2012 | Jun 2, 2012 |
Vacanze estive | Aug 8, 2012 | Aug 15, 2012 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
![Antonio tessera, January 25, 2014](https://docs.univr.it/documenti//Persona/foto/foto739867.jpg)
Borghesi Antonio
![CicognaV photo, June 4, 2018](https://docs.univr.it/documenti//Persona/foto/foto898595.png)
Cicogna Veronica
![Foto, June 1, 2018](https://docs.univr.it/documenti//Persona/foto/foto642226.jpg)
Pavesi Filippo
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2012/2013
Modules | Credits | TAF | SSD |
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3° Year activated in the A.Y. 2013/2014
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing (2013/2014)
Teaching code
4S00389
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre dal Sep 23, 2013 al Jan 10, 2014.
Location
VERONA
Program
Course objectives
The Marketing course will analyze and describe marketing as the process for creating, communicating, delivering, and exchanging value for customers, clients, partners, and society.
Marketing will be analyzed from the analytic- strategic-operational perspectives, in order to understand, with the large use of cases and examples, the implementation of marketing process.
Main topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan.
Texts:
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). Chapters 3, 5, 7, 8, 9, 11, 13 and 21are excluded.
The exam is composed by a written examination and a oral dissertation
Examination Methods
The exam is composed by a written examination and a oral dissertation
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
List of thesis proposals
theses proposals | Research area |
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Proposte di tesi triennali | Various topics |