Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
primo semestre triennali | Sep 19, 2016 | Jan 13, 2017 |
secondo semestre triennali | Feb 20, 2017 | Jun 1, 2017 |
Session | From | To |
---|---|---|
Prove intermedie primo semestre | Nov 7, 2016 | Nov 11, 2016 |
Appelli esami sessione invernale | Jan 16, 2017 | Feb 17, 2017 |
Prove intermedie secondo semestre | Apr 10, 2017 | Apr 13, 2017 |
Appelli esami sessione estiva | Jun 5, 2017 | Jul 7, 2017 |
Appelli esami sessione autunnale | Aug 28, 2017 | Sep 15, 2017 |
Session | From | To |
---|---|---|
Sessione autunnale | Nov 30, 2016 | Dec 1, 2016 |
Sessione invernale | Apr 5, 2017 | Apr 7, 2017 |
Sessione estiva | Sep 11, 2017 | Sep 13, 2017 |
Period | From | To |
---|---|---|
Vacanze natalizie | Dec 23, 2016 | Jan 5, 2017 |
Vacanze pasquali | Apr 14, 2017 | Apr 18, 2017 |
Vacanze estive | Aug 7, 2017 | Aug 25, 2017 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Baronchelli Adelaide
adelaide.baronchelli@univr.itBorello Giuliana
giuliana.borello@univr.it 045 802 8493Cicogna Veronica
veronica.cicogna@univr.it 045 802 8246Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2017/2018
Modules | Credits | TAF | SSD |
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3° Year activated in the A.Y. 2018/2019
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Type D and Type F activities
years | Modules | TAF | Teacher |
---|---|---|---|
1° | Advanced Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
1° | Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
Marketing (2018/2019)
Teaching code
4S00389
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre lauree triennali dal Sep 17, 2018 al Jan 11, 2019.
Learning outcomes
This Marketing course will cover marketing under analytic-strategic-operational perspectives to understand the implementation of marketing processes. The student will learn why and how 'Marketing' is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. This course seeks to teach students marketing concepts, often by having them actually “do marketing”—by putting them in the shoes of a marketing manager facing actual marketing decisions. At the end of this course, students will be able to apply marketing concepts to solve real problems, and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.
Program
The 2018/19 Marketing course (in Vicenza) will cover the following topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Supply Chain
- Integrated Marketing Communications and Direct Marketing
- Using Social Media to Connect with Consumers
- Implementing Interactive and Multichannel Marketing
- Appendix: Building an Effective Marketing Plan.
Frontal lessons will be given in Italian with the support of slides and video cases in English. Foreign students that would like to attend this course are welcome. In case of foreign students choosing this course, the teacher could switch into English when needed. Please contact the professor if interested.
Students could also choose the full handbook in English; check the programme for selected chapters.
Online resources are available in students dedicated websites (Connect for assignments and exercises, and MHPractice for business games): more instruction in e-learning.
Author | Title | Publishing house | Year | ISBN | Notes |
---|---|---|---|---|---|
Signori P. | Marketing A.A. 2019-2020 | Custom Publishing McGraw-Hill Education | 2019 | 9781307472929 | Il testo è da studiare integralmente. Al testo sono associate due piattaforme online: Connect permette di verificare l'apprendimento con molti esercitazioni; MhPractice contiene un business game simulato per l'applicazione del marketing ad un caso virtuale. |
Signori P. | Marketing (E-book) | McGraw-Hill Custom Publishing | 2018 | 9781307302578 | Il testo è da studiare integralmente e permette l'accesso alle due piattaforme (Connect e MhPractice) su cui sono basate le esercitazioni e le simulazioni del corso. |
Examination Methods
The final exam grade is composed by the mean (50%) of two written exams.
Written exam= 10-15 open questions (in italian or english) on Operational Marketing (chapters 6-12).
Oral exam= on Analytic and Strategic Marketing (in italian or english), chapters 1-5.
Intermediate exam (Nov. 2018) on half program (chapters 1-5)= during the course a multiple choice exam (10 questions in english) will be scheduled. A positive score permits to skip the oral exam. The grade of the intermediate exam is weighted 50% on the total grade. Intermediate exam is valid only in the first two exam sessions after the lessons.
Additional projects= other assignements will be offered during the course. A positive evaluation on them provides integrative points (up to 4) to add to the final grade. More detailed instructions in e-learning.
Lectures will be given in Italian, with a large use of slides and video cases in English. Foreign students will be helped by the lecturer with the full support of the English version of the textbook. Assignments, exercises and business game online useful to earn additional points to the final grade, are in English.
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
Student mentoring
Linguistic training CLA
Gestione carriere
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.