Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2010/2011
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing communications (2009/2010)
Teaching code
4S02510
Credits
9
Language
Italian
Location
VERONA
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
The teaching is organized as follows:
1 - lezione
2 - lezione
Learning outcomes
The aim of the module is to study in depth the enterprise communication, analysing the subject under the Marketing perspective understanding how to choose the right Communication Mix, with a particular attention to the management and control of the communication result. The student will be enabled to have the right tools to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.
Program
Module:
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Examination Methods
The exam will be oral and it is also suggested to do a project work about topics related to the subject.
