Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre | Sep 28, 2015 | Jan 8, 2016 |
| secondo semestre | Feb 18, 2016 | May 28, 2016 |
| Secondo Semestre Magistrali | Feb 22, 2016 | Jun 1, 2016 |
| Session | From | To |
|---|---|---|
| appelli sessione invernale | Jan 11, 2016 | Feb 13, 2016 |
| appelli sessione estiva | Jun 6, 2016 | Jul 9, 2016 |
| Appelli sessione autunnale | Aug 29, 2016 | Sep 16, 2016 |
| Session | From | To |
|---|---|---|
| sessione autunnale | Dec 11, 2015 | Dec 18, 2015 |
| sessione invernale | Apr 6, 2016 | Apr 8, 2016 |
| sessione estiva | Sep 13, 2016 | Sep 14, 2016 |
| Period | From | To |
|---|---|---|
| vacanze natalizie | Dec 23, 2015 | Jan 5, 2016 |
| vacanze pasquali | Mar 25, 2016 | Mar 29, 2016 |
| vacanze estive | Aug 8, 2016 | Aug 27, 2016 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
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2° Year
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Food and wine marketing (2015/2016)
Teaching code
4S003248
Teacher
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Language
Italian
Period
Secondo Semestre Magistrali dal Feb 22, 2016 al Jun 1, 2016.
Learning outcomes
The course aims to lead the student to the specificities and the analysis approaches of food and wine marketing. In particular, it intends to examine the aspects of differentiation, food quality and origin, and to deepen the methodologies to analyse consumer perceptions and estimate the consumer willingness to pay. Starting from the EU and national regulatory framework, the course will provide the students with the main marketing tools for the processes of promotion of food and wine typical production and territorial marketing. Brand strategies in wine and food systems will be analysed.
Program
The agro-food system and the specificities of food marketing
Analysis of the food consumer
Brand strategies and collective brands
Food and wine packaging and labelling
Communication in the agro-food system
Collective comunication and the role of "Consorzio di Tutela"
Distribution channels and vertical integration
Territorial marketing and role of agro-food firms
Food and wine tourism
The material for study consists of presentations, lecture notes, teaching material and references delivered during the course and through the e-learning platform.
Examination Methods
Learning will be assessed through oral exam. The exam consists of a discussion aimed at verifying depth and breadth of knowledge, propriety of language and ability of critical analyisis.
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Gestione carriere
Internships
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le nuove sfide per le supply chain (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Area riservata studenti
Linguistic training CLA
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.