Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04 ,IUS/14
6
B
SECS-P/01
6
B
SECS-S/03
6
B
SECS-P/12
9
B
SECS-P/08
9
D
-
6
F
-

2° Year   activated in the A.Y. 2010/2011

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
9
C
AGR/01
9
C
AGR/01
15
E
-
activated in the A.Y. 2010/2011
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
9
C
AGR/01
9
C
AGR/01
15
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Behavioral economics  (2009/2010)

Teaching code

4S02512

Teacher

Luca Zarri

Coordinator

Luca Zarri

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/01 - ECONOMICS

Period

2nd semester dal Feb 22, 2010 al May 22, 2010.

Location

VERONA

Seminars 0

Learning outcomes

The course focuses on the major findings obtained in the last years within the framework of so called 'behavioural economics', an interdisciplinary field aimed at increasing the explanatory and predictive power of economic theory by relying on increasingly realistic behavioural assumptions. This process benefits from the ongoing dialogue taking place between economics and other social sciences, such as social psychology, cultural anthropology and social neuroscience.

Program

1. Introduction. What is 'behavioural economics'? The two 'souls' of behavioural economics: bounded rationality and non-selfish rationality. Behavioural economics and experimental economics
2. From full rationality to bounded rationality. Cognitive biases and economic behaviour. Framing effects, loss aversion, endowment effect, intertemporal choices and present-biased preferences
3. From selfish rationality to non-selfish rationality. Experimental evidence and social preferences. Ethical consumption and Fair Trade. Ethical consumption and Corporate Social Responsibility
4. Ex ante utility, ex post utility and happiness paradoxes. Policy implications and asymmetric paternalism

Reference texts
Author Title Publishing house Year ISBN Notes
Kahneman D., Knetsch J., Thaler R. Anomalie: Effetto Dotazione, Avversione alle Perdite e Distorsione da Status Quo, in Motterlini M., Guala F. (a cura di), Economia Cognitiva e Sperimentale Università Bocconi Editore 2005
Mullainathan S., Thaler R. Behavioral Economics, in International Encyclopedia of the Social and Behavioral Sciences 2001
Fehr E., Gaechter S. Cooperation and Punishment in Public Goods Experiments, in American Economic Review 2000
Becchetti L. Felicità, beni relazionali, progresso civile, in Becchetti et al. (a cura di), Microeconomia il Mulino 2010
Henrich J. et al. In Search of Homo Economicus: Experiments in 15 Small-Scale Societies, American Economic Review 2001
Bruni L., Zarri L. La grande illusione. False relazioni e felicità nelle economie di mercato contemporanee (Edizione 2) Impresa Sociale 2007
Becchetti L. La responsabilità sociale dell'impresa, in Becchetti et al. (a cura di), Microeconomia il Mulino 2010
Bernasconi M. L'economia degli esperimenti, in Viale R. (a cura di), Le Nuove Economie Il Sole 24 Ore 2005
Zarri L. Razionalità strategica e complessità motivazionale. in Sacco P.L e Zamagni S., Teoria economica e relazioni interpersonali il Mulino 2006
Camerer C. et al. Regulation for Conservatives: Behavioral Economics and the Case for 'Asymmetric Paternalism', in University of Pennsylvania Law Review 2003
Sacco P., Zarri L. Teoria dei giochi comportamentale e preferenze sociali, in Viale R. (a cura di), Le Nuove Economie Il Sole 24 Ore 2005

Examination Methods

Written exam

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE