Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04 ,IUS/14
6
B
SECS-P/01
6
B
SECS-S/03
6
B
SECS-P/12
9
B
SECS-P/08
6
F
-
9
D
-

2° Year   activated in the A.Y. 2013/2014

ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
15
E
-
activated in the A.Y. 2013/2014
ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
15
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Food and wine marketing  (2013/2014)

Teaching code

4S02522

Teacher

Roberta Capitello

Coordinator

Roberta Capitello

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL

Period

secondo semestre dal Feb 17, 2014 al May 30, 2014.

Location

VERONA

Seminars 0

Learning outcomes

The course aims to lead the student to the specificities and the analysis approaches of food and wine marketing. In particular, it proposes to examine the aspects of differentiation, food quality and origin, and to deepen the methodologies to estimate the consumer willingness to pay. Starting from the EU and national regulatory framework, the course will provide the main marketing tools for the processes of promotion of food and wine typical productions, even in the territorial marketing activities.

Program

The agro-food system and the specificities of food marketing
The analysis of the food consumer
The brand strategies
The collective brands
Food and wine packaging and labelling
The communication in the agro-food system
The collective comunication and the role of "Consorzi di Tutela"
The distribution channels and the vertical integration
Territorial marketing and role of agro-food firms
Food and wine tourism

The material for study consists of the teacher presentations, lecture notes, teaching material and references delivered by the teacher during the lessons, and reported in e-learning.

Examination Methods

Learning will be assessed through oral exam. The exam consists of a discussion aimed at verifying depth and breadth of knowledge, property of language, and analysis ability.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE