Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno i
Seconda lingua straniera anno i
2° Year activated in the A.Y. 2010/2011
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno ii
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno i
Seconda lingua straniera anno i
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno ii
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
French 1 LM (2009/2010)
Teaching code
4S02563
Teacher
Credits
9
Also offered in courses:
- French II (LS) 1st language of the course Master's degree in Modern Comparative Languages and Literatures (until 2008-2009)
- French II (LS) 2nd language of the course Master's degree in Modern Comparative Languages and Literatures (until 2008-2009)
- French II A (LS) of the course Master's degree in Languages for commercial communication and the promotion of international tourism (until 2008-2009)
- French 1 LM of the course Master's degree in Comparative European and Non-European Languages and Literatures
Language
Italian
Scientific Disciplinary Sector (SSD)
L-LIN/04 - LANGUAGE AND TRANSLATION – FRENCH
Period
II semestre dal Feb 22, 2010 al May 31, 2010.
Location
VERONA
Learning outcomes
Acquisition of the main instruments and methods concerning rhetorics and argumentation.
Program
“Advertising”.
The course will introduce to the main communication, argumentation and rhetorical strategies used in advertising through the semiological analysis of different kinds of texts (advertisements, etc.).
The course will be held in French.
Notes will be available on the AVAC e-learning platform (http://elearning.univr.it). Students can access the platform and register their account using the same user-id and password as for other online university services (e-mail etc.).
Bibliography
J.-M. ADAM – M. BONHOMME (2007), L’argumentation publicitaire. Rhétorique de l’éloge et de la persuasion, Paris, Armand Colin.
Examination Methods
Oral interview in French concerning the course contents.
COMPETENZA LINGUISTICA RICHIESTA
Competenza linguistica C2.
La verifica della competenza linguistica si basa sulle certificazioni rilasciate dal CLA (Centro Linguistico di Ateneo) o da altri enti accreditati (vedi “Guida dello studente”).