Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

For the year 2019/2020 No calendar yet available

Exam calendar

Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

C F M P R S

Capitello Roberta

symbol email roberta.capitello@univr.it symbol phone-number 045 802 8488

Moggi Sara

symbol email sara.moggi@univr.it symbol phone-number 045 802 8290

Ricci Elena Claire

symbol email elenaclaire.ricci@univr.it symbol phone-number 045 8028422

Russo Ivan

symbol email ivan.russo@univr.it symbol phone-number 045 802 8161 (VR)

Scarpa Riccardo

symbol email riccardo.scarpa@univr.it

Sidali Katia Laura

symbol email katialaura sidali@univr it symbol phone-number 045 802 8592

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

2° Year   activated in the A.Y. 2020/2021

ModulesCreditsTAFSSD
2 modules among the following
10
C
AGR/01 ,SECS-P/07
Further language skills
3
F
-
Final exam
27
E
-
activated in the A.Y. 2020/2021
ModulesCreditsTAFSSD
2 modules among the following
10
C
AGR/01 ,SECS-P/07
Further language skills
3
F
-
Final exam
27
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S003385

Credits

10

Coordinator

Roberta Capitello

Language

Italian

The teaching is organized as follows:

Program

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MM: ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
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MM: NEW WINE MARKETING TOOLS
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The approach to the wine marketing. The 8Ps of wine marketing. The phases of marketing research. How to obtain secondary data. Primary data for wine businesses. Advanced data gathering and analysis techniques. Wine consumer behaviour. The perception of wine quality. Wine market segmentation. The role of social and psychological variables. Wine branding and labelling. Wine packaging. Communication goals and new media in the wine industry. Business networks and territorial strategies. Business models and marketing strategy The material for study consists of presentations, lecture notes, teaching material and references delivered during the course.

Bibliography

Reference texts
Author Title Publishing house Year ISBN Notes
Cristina Santini and Alessio Cavicchi Case Studies in the Wine Industry (Edizione 1) Elsevier - Woodhead Publishing 2018 978-0-08-100944-4
Capitello R., Charters S., Menival D., Yuan J.J. The Wine Value Chain in China (Edizione 1) Elsevier 2017 9780081007549
Kerin R.A., Hartley S.W., Pellegrini L., Massara F. e Corsaro D. Marketing (Edizione 4) McGraw-Hill 2020 9788838668319

Examination Methods

Online exams will be guaranteed to students who ask for this option during the academic year 2020/21.



------------------------
MM: ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
------------------------

------------------------
MM: NEW WINE MARKETING TOOLS
------------------------
Learning will be assessed through an oral exam. The exam consists of a discussion aimed at verifying depth and breadth of knowledge, propriety of language and ability of critical analyisis. Non-attending students must contact the lecturer who will provide them with indications about the reference books and other learning materials.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Type D and Type F activities

Modules not yet included

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

Graduation


Linguistic training CLA


Student login and resources