Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale interateneo in Viticulture, enology and wine marketing - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2017/2018
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Economic Policy in the wine-production sector - TIPOLOGIA D'IMPRESA NEL SISTEMA VITIVINICOLO (2016/2017)
Teaching code
4S001521
Teacher
Credits
5
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
Not yet assigned
To show the organization of the course that includes this module, follow this link: Course organization
Learning outcomes
During the teachings students will be learning about the different forms of enterprise that populate the wine-making sector, with a focus on their specific peculiarities. The main goal is that of describing the motivations and different roles played by firms of diverse organisations, dimensions and scope within the mixed market-state national economy, and their role in the global wine-production sector.
The types of firms examined range from the simplest to the most complex, transiting through the limited company and cooperative firms, all the way to the major multinational firms, such as Anheuser-Busch InBev, Holdings such as Heineken, Kirin and Asashi Group, and Diageo, Pernod Ricard and Carlsberg.
Program
Types of firm in the wine-production system (academic year 2016-17)
1. Reasons for the existence of different forms of enterprise and firm types in the wine-production system
2. Role of the firm and of the entrepreneur, and firm activities and their functions
3. The wine-producing farm and the firm, contemporary and traditional definitions
4. Legale and economic entities in the firm and their legal creation, fiscal and managerial requirements
5. The concept of “corporate governance” and some practical examples
6. Modes of integration: vertical, horizontal and marginal
7. Ownership and management and their respective goals; overlapping and separating factors in their respective roles
8. The limitations of the basic assumption of profit maximization
9. Market strategies and their repercussions in terms of organisation of the firm
10. Cooperative enterprise
11. Family firms and capital firms
12. Market size and its implication on firm types (local, regional, national, international and multinational)
13. Fusion and mergers
14. Institutional and historical factors in the
15. Forms of governance in complex firms
16. Relationship with shareholders
17. Human resources and managerial considerations
18. Tipes of firms: technological, reputational and market-oriented
19. Case studies by market size: regional, national and multinational
20. The future of the wine-producing firms in Italy: where are we going?
Examination Methods
The student candidate to the exam will be asked to complete a preliminary written test based on material covered in lectures to evetually be admitted to the oral exam. The fina mark will be out of a total of thirty marks.
