Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale interateneo in Viticulture, enology and wine marketing - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2013/2014
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing e comunicazione del vino - Strumenti avanzati di marketing dei prodotti vitivinicoli (2013/2014)
Teaching code
4S001522
Academic staff
Credits
5
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Not yet assigned
To show the organization of the course that includes this module, follow this link: Course organization
Learning outcomes
The module aims to deepen new approaches to marketing and communication for the relationship between the companies and the market. It provides the students with advanced knowledge about strategies and communication techniques related also to the digital, multimedia and interactive environment. And it provides managerial skills to operate effective knowledge transfer inside and outside the company.
Program
Evolution of enterprise orientation.
Relationship between marketing and enterprise strategies.
Marketing Mix Management.
Development and launching of new products.
Marketing Plan: purpose, structure and efficacy conditions.
Ethics, social responsibility of enterprise and marketing.
The communication process: components and risks.
The barriers to communication and listening.
Types of communication (verbal, para-verbal, non-verbal).
Storytelling: areas and purposes of application.
The use of email in a company.
Public relations (objectives, tools, stakeholders).
The corporate reputation.
Event Management.
Web communication and social media.
Recommended books:
Kerin Roger A., Harley Steven W., Rudelius W., Marketing, Eleventh Edition, McGraw-Hill Irving, New York, 2013.
The teachers provide timely information during lectures on the topics to be studied, further in-depth bibliographical references and educational materials.
Examination Methods
The exam will be oral and will also include the development of a project work on a topic that will be assigned by teachers.
