Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
For the year 2012/2013 No calendar yet available
Exam calendar
Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2013/2014
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing e comunicazione del vino - Strumenti avanzati di marketing dei prodotti vitivinicoli (2013/2014)
Teaching code
4S001522
Academic staff
Credits
5
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Not yet assigned
To show the organization of the course that includes this module, follow this link: Course organization
Learning outcomes
The module aims to deepen new approaches to marketing and communication for the relationship between the companies and the market. It provides the students with advanced knowledge about strategies and communication techniques related also to the digital, multimedia and interactive environment. And it provides managerial skills to operate effective knowledge transfer inside and outside the company.
Program
Evolution of enterprise orientation.
Relationship between marketing and enterprise strategies.
Marketing Mix Management.
Development and launching of new products.
Marketing Plan: purpose, structure and efficacy conditions.
Ethics, social responsibility of enterprise and marketing.
The communication process: components and risks.
The barriers to communication and listening.
Types of communication (verbal, para-verbal, non-verbal).
Storytelling: areas and purposes of application.
The use of email in a company.
Public relations (objectives, tools, stakeholders).
The corporate reputation.
Event Management.
Web communication and social media.
Recommended books:
Kerin Roger A., Harley Steven W., Rudelius W., Marketing, Eleventh Edition, McGraw-Hill Irving, New York, 2013.
The teachers provide timely information during lectures on the topics to be studied, further in-depth bibliographical references and educational materials.
Examination Methods
The exam will be oral and will also include the development of a project work on a topic that will be assigned by teachers.
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Graduation
Linguistic training CLA
Double degree
The University of Verona, through a network of agreements with foreign universities, offers international courses that enable students to gain a Double/Joint degree at the time of graduation. Indeed, students enrolled in a Double/Joint degree programme will be able to obtain both the degree of the University of Verona and the degree issued by the Partner University abroad - where they are expected to attend part of the programme -, in the time it normally takes to gain a common Master’s degree. The institutions concerned shall ensure that both degrees are recognised in the two countries.
Places on these programmes are limited, and admissions and any applicable grants are subject to applicants being selected in a specific Call for applications.
The latest Call for applications for Double/Joint Degrees at the University of Verona is available now!