Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale interateneo in Viticulture, enology and wine marketing - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2021/2022
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2 insegnamenti a scelta| Modules | Credits | TAF | SSD |
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2 insegnamenti a sceltaLegend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Sustainable wine management - SUSTAINABLE WINE MARKET ANALYSIS AND PERSPECTIVES (2021/2022)
Teaching code
4S008494
Teacher
Credits
5
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
Semestre unico dal Oct 18, 2021 al Feb 18, 2022.
To show the organization of the course that includes this module, follow this link: Course organization
Learning outcomes
The Sustainable Wine Management course aims at examining the contexts, the specificities and the approaches to sustainability and sustainable development within the wine sector.
Knowledge.
The 'Sustainable Wine Market Analysis and Perspectives' module will focus on providing students with knowledge about the sustainability strategies implemented in the wine sector, the different managerial motivations to include sustainability goals among business and supply chain objectives. In addition, knowledge will be provided regarding the interest of consumers for sustainability issues in the wine sector.
Skills.
At the end of the course, the student will acquire the ability to apply sustainability principles in corporate strategies, to take advantage of the sustainable practices adopted, and will be able to use sustainability as a strategic lever in wine businesses, wine supply chain, and wine clusters.
Program
Program
The module on Sustainable Wine Market Analysis and Perspectives will cover the following topics:
- The evolving concept of the sustainable development and its application to the wine sector.
- Principles of the circular economy.
- Sustainability trends, future market scenarios for sustainable wine making and marketing strategies.
- The role of institutions in promoting sustainable wine (institutional design for sustainability).
- Winegrowers views and motivations: drivers and barriers to the adoption of sustainable practices.
- Market research for sustainable wine focusing on consumer interest and concerns related to the sustainability of wine.
- Case studies.
Teaching methods.
The course includes: lectures using slides, in-depth seminars with the participation of experts, discussions with students, group work for deepening some specific issues and for a first application of the knowledge obtained to real cases.
Examination Methods
The exam will consist of a final oral exam aimed at ascertaining the achievement of the training objectives of the course.
In particular, the test will consist of a presentation the student's project, carried out during the course, and some open questions to verify the acquisition of skills on the topics covered during the course.
The evaluation will take into consideration both the level of knowledge of the concepts, principles, theories and practices discussed in the course, and the capacity for critical analysis and discussion on these issues and their application in the case study presented.
