Training and Research

PhD Programme Courses/classes - 2024/2025

This page shows the PhD course's training activities for the academic year 2024/2025. Further activities will be added during the year. Please check regularly for updates!

Instructions for teachers: lesson management

PhD school courses/classes - 2024/2025

Please note: Additional information will be added during the year. Currently missing information is labelled as “TBD” (i.e. To Be Determined).

1. PhD students must obtain a specified number of CFUs each year by attending teaching activities offered by the PhD School.
First and second year students must obtain 8 CFUs. Teaching activities ex DM 226/2021 provide 5 CFUs; free choice activities provide 3 CFUs.
Third year students must obtain 4 CFUs. Teaching activities ex DM 226/2021 provide 2 CFUs; free choice activities provide 2 CFUs.
More information regarding CFUs is found in the Handbook for PhD Students: https://www.univr.it/phd-vademecum

2. Registering for the courses is not required unless explicitly indicated; please consult the course information to verify whether registration is required or not. When registration is actually required, instructions will be sent well in advance. No confirmation e-mail will be sent after signing up. Please do not enquiry: if you entered the requested information, then registration was silently successful.

3. When Zoom links are not explicitly indicated, courses are delivered in presence only.

4. All information we have is published here. Please do not enquiry for missing information or Zoom links: if the information you need is not there, then it means that we don't have it yet. As soon as we get new information, we will promptly publish it on this page.

Summary of training activities

Teaching Activities ex DM 226/2021: Linguistic Activities

Teaching Activities ex DM 226/2021: Research management and Enhancement

Teaching Activities ex DM 226/2021: Statistics and Computer Sciences

Teaching Activities: Free choice

Teacher

Not yet assigned

Credits

1

Language

Italian

Class attendance

Free Choice

Location

VERONA

Learning objectives

Conoscere i principali strumenti del marketing digitale. Scegliere lo strumento di web marketing più adatto al proprio progetto in funzione degli obiettivi, del target e del budget a disposizione. Muovere i primi passi e trovare la direzione per creare una propria strategia commerciale online. Risparmiare tempo e denaro sapendo scegliere strategie e partner affidabili.

Program

- Come funzionano i motori di ricerca
- Cosa sono le keywords
- A cosa serve la SEO e cosa è l’article marketing
- Come si fanno le campagne digitali
- Come misurare l’efficacia di una campagna
- Basi di Social Media Marketing
- Il Web Marketing mix

Course lessons
PhD Schools lessons

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Guidelines for PhD students

Below you will find the files that contain the Guidelines for PhD students and rules for the acquisition of ECTS credits (in Italian: "CFU") for the Academic Year 2023/2024.

Documents

Title Info File
File octet-stream Annual credit sheet octet-stream, it, 20 KB, 05/04/24
File pdf Basic expected outcomes pdf, en, 131 KB, 05/04/24
File pdf Competenze attese pdf, it, 129 KB, 05/04/24
File pdf Prodotti minimi attesi pdf, it, 126 KB, 05/04/24
File pdf Specific learning outcomes pdf, en, 133 KB, 05/04/24