Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Management e strategia d’impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
6
C
SECS-P/10
6
C
SECS-P/13
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/07
9
B
SECS-P/07
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/07
9
B
SECS-P/07
9
B
SECS-P/02
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-S/03
4
F
-

2° Year  activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
9
C
SECS-P/07
9
C
SECS-P/07
6
B
IUS/07
6
B
SECS-P/01
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/08
9
B
SECS-P/08
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/08
9
B
SECS-P/10
5
F
-
Prova finale
15
E
-
ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
6
C
SECS-P/10
6
C
SECS-P/13
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/07
9
B
SECS-P/07
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/07
9
B
SECS-P/07
9
B
SECS-P/02
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-S/03
4
F
-
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
9
C
SECS-P/07
9
C
SECS-P/07
6
B
IUS/07
6
B
SECS-P/01
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/08
9
B
SECS-P/08
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/08
9
B
SECS-P/10
5
F
-
Prova finale
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Relationship and digital marketing  (It will be activated in the A.Y. 2022/2023)

Teaching code

4S008089

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE

Learning outcomes

The main purpose of this course is to get students to think about Digital Marketing from a strategic point of view of Relationship Marketing, in order to ehnance their abilities to remember, understand, and apply the main concepts of Relationship and Digital Marketing: Relations, Networks, Interactions. Analytical thinking is provided through multiple case study analysis, included some guided tours to local companies. Knowledge application will be tested through group projects. Students will be also called to test their problem solving skills, so that, at the end of this course, they will be able to create and present to a professional audience their Digital Marketing Projects.

Educational offer 2024/2025

ATTENTION: The details of the course (teacher, program, exam methods, etc.) will be published in the academic year in which it will be activated.
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: