Learning objectives

Within a general framework of harmonious relationships between the company and its environment, this course aims at introducing students to the topics of business management and decision-making in order to increase the firm's competitiveness. Specifically, the course offers a broad perspective, on the one hand, to place the company in the wider environmental context and, on the other hand, to provide a framework for subsequent specialised insights. Furthermore, it aims to deliver to students the main concepts of company and management, company functions and decisions criteria and logic, not only in theoretical terms but also in practical ones. Particular attention is paid to the subjects of entrepreneurship, innovation and innovative business models with respect to both national and international markets. On completion of the course, students will have the key concepts needed to understand the firm’s behaviour and functioning and to properly appreciate the role of innovation. Moreover, they will be able to devise relevant strategies both at departmental level and at a company-wide level. The contents of the course are also defined in the light of research on the innovative business experiences in the area and are provided also through non-traditional teaching methods.