Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in International Economics and Business - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2021/2022
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
International logistics and marketing management (2020/2021)
Teaching code
4S003755
Academic staff
Coordinator
Credits
9
Language
English
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
secondo semestre (lauree magistrali) dal Mar 1, 2021 al Jun 1, 2021.
Learning outcomes
The purpose of the module is to provide an specific knowledge about the instruments of logistics management which allows firms to realize the customer satisfaction across global supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm. In sum the goal of this course is to provide the main knowledge in order to face the problems of international marketing and logistics. The students should also develop the ability to identify, formulate and solve problems autonomously on the topic of the class.
Program
Logistics is usually managed all the movement and storage activities that are associated with product and service flow. While marketing concept guides firms to look for customer satisfaction at a profit ina coordinator manner and also guides company to develop, keep and enhance interfirm relationships to satisfy customers.
The course begins with the general explanations of global supply chain management in line with international logistics infrastructure and continues with the main implementations of logistics activities, discussing particolarly the trade off between costs and service.
Within this scope, it has been targeted to introduce various sub concepts collectively through the baseline of international logistics and global marketing along with the processes for the entities of global supply chain management to enable students to understand the effects of the international logistics on international business and relations between customers and suppliers. Students will learn the complexities businesses deal with in trasporting raw materials/semifinished products/products from distant locations, receiving them in various ports or freight village, transporting them to warehouses accessible through multiple modes of transportation, storing them efficiently and then distributing them to customers through node and links (networks) that allow to balance service and costs.
The main topics of the class are: role of logistics in supply chains; customer value creation and global customer service,marketing-logistics management, choice of transportation mode ; information sharing in global supply chains, logistics outsourcing, 3pl role, supply chain strategy (lean-agile);, Logistics performance, inventory management, global risk management and offshoring, Global Supply Chain Sustainability and Future Trends, Omnichannel strategy and order fulfilment.
Business case and role play are discussed in class.
All materials and papers uploaded in the e-learning area are mandatory for the exam
Examination Methods
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