Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| First semester | Sep 26, 2011 | Dec 22, 2011 |
| Second semester | Feb 27, 2012 | May 25, 2012 |
| Session | From | To |
|---|---|---|
| Sessione invernale | Jan 9, 2012 | Feb 24, 2012 |
| Sessione estiva | May 28, 2012 | Jul 6, 2012 |
| Sessione autunnale | Aug 27, 2012 | Sep 21, 2012 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
claudio.baccarani@univr.it
Cattivelli Valentina
daniela.cavallo@univr.it
silvano.corbella@univr.it
Marquis Mel Jacob
meljacob.marquis@univr.it
0458028061
Migliorati Lorenzo
lorenzo.migliorati@univr.it
045802 8135
giuseppe.pernigo@univr.it
stefano.rossi@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2012/2013
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing communications (2011/2012)
Teaching code
4S02510
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Second semester dal Feb 27, 2012 al May 25, 2012.
Learning outcomes
The aim of the module is to study in depth the enterprise communication, analysing the subject under the Marketing perspective understanding how to choose the right Communication Mix, with a particular attention to the management and control of the communication result. New marketing trends will be studied, too. The student will be enabled to have the right tools to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.
Program
- Communication models. General theories of marketing communication
- The communication process
- The communication goals.
- Communication budget
- Marketing research
- Consumers/receivers studies. The FCB grid.
- Secondary external sources. Psycographic reserch.
- Communication target definition
- House agency
- brand map, cluster map, cluster brand map
- Media selection: .
- the black box model and the technical effectiveness indicators
- Communication-mix and marketing-mix
- Media Plan.
- The bullet theory.
- New stimuli from C2C: dal word-of mouth al word-of-mouse .
The textbook are:
- SIGNORI P., Visioni, percorsi e verifiche nei controlli manageriali. Applicazioni al marketing e alla comunicazione, Milano, McGraw-Hill, 2008
- BONORI V., TASSINARI G., Misurare il ritorno della pubblicità. Le 10 regole per realizzare una campagna pubblicitaria di successo e ottimizzare il ROI con la comunicazione digitale, Milano, Gruppo 24Ore, 2011 = Except chapters 2 and 6
- MERONI V., Pianificare la pubblicità. Manuale delle tecniche più avanzate di comunicazione, pianificazione pubblicitaria e verifica dei risultati, Milano, FrancoAngeli, 2003 = ONLY chapters 3-4-5
Further reading material will be provided in the e-learning at the beginning of the semester.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| BONORI V., TASSINARI G. | Misurare il ritorno della pubblicità. Le 10 regole per realizzare una campagna pubblicitaria di successo e ottimizzare il ROI con la comunicazione digitale | Gruppo24Ore | 2011 | ESCLUSI capitoli 2 e 6 | |
| Meroni V. | Pianificare la pubblicità. Manuale delle tecniche piu' avanzate di comunicazione, pianificazione pubblicitaria e verifica dei risultati (Edizione 1) | Franco Angeli | 2003 | 8846443179 | SOLO capitoli 3-4-5 (essendo il testo fuori commercio, è resa disponibile in e-learning la parte da studiare) |
| Signori P. | Visioni, percorsi e verifiche nel controllo manageriale. Applicazioni al marketing e alla comunicazione. | McGraw-Hill | 2008 | 9788838666421 | Leggere e comprendere tutto, imparare benissimo capitolo 4. |
Examination Methods
written exam
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti
Linguistic training CLA
Graduation
The final exam consists of a paper in written form of at least 80 pages, exploring a topic of the student's choice relating to one of the subjects in the student's syllabus. The topic and title of the paper must be selected in agreement with a university lecturer from one of the SSDs included in the student's syllabus. The work must be developed under the guidance of the lecturer. The thesis is the subject of an oral presentation and discussion in front of a Degree Committee on one of the dates established explicitly in the calendar of teaching activities. In agreement with the Supervisor, the thesis may be written, and the discussion may take place in English.
List of thesis proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
