Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
First semester Sep 26, 2011 Dec 22, 2011
Second semester Feb 27, 2012 May 25, 2012
Exam sessions
Session From To
Sessione invernale Jan 9, 2012 Feb 24, 2012
Sessione estiva May 28, 2012 Jul 6, 2012
Sessione autunnale Aug 27, 2012 Sep 21, 2012

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D G M N P R S V Z

Baccarani Claudio

symbol email claudio.baccarani@univr.it

Beretta Zanoni Andrea

symbol email andrea.berettazanoni@univr.it symbol phone-number 045 802 8691 (VR) 0444 393931 (VI)

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Capitello Roberta

symbol email roberta.capitello@univr.it symbol phone-number 045 802 8488

Castellani Paola

symbol email paola.castellani@univr.it symbol phone-number 045 802 8127
CattivelliValentina

Cattivelli Valentina

Cavallo Daniela

symbol email daniela.cavallo@univr.it

Corbella Silvano

symbol email silvano.corbella@univr.it

Dalle Vedove Giampaolo

symbol email giampaolo.dallevedove@univr.it symbol phone-number 0458028232

Demo Edoardo

symbol email edoardo.demo@univr.it symbol phone-number 045 802 8782 (VR) 0444.393930 (VI)

Gaeta Davide Nicola Vincenzo

symbol email davide.gaeta@univr.it symbol phone-number 045 683 5632

Gaudenzi Barbara

symbol email barbara.gaudenzi@univr.it symbol phone-number 045 802 8623

Goldoni Giovanni

symbol email giovanni.goldoni@univr.it symbol phone-number +390458028792

Grossi Luigi

symbol email luigi.grossi@univr.it symbol phone-number 045 802 8247
Foto,  January 18, 2011

Marquis Mel Jacob

symbol email meljacob.marquis@univr.it symbol phone-number 0458028061
foto1,  June 18, 2020

Migliorati Lorenzo

symbol email lorenzo.migliorati@univr.it symbol phone-number 045802 8135

Montresor Elisa

symbol email elisa.montresor@univr.it symbol phone-number 045 8028720

Noto Sergio

symbol email sergio.noto@univr.it symbol phone-number 045 802 8008

Pernigo Giuseppe

symbol email giuseppe.pernigo@univr.it

Rossi Stefano

symbol email stefano.rossi@univr.it

Russo Ivan

symbol email ivan.russo@univr.it symbol phone-number 045 802 8161 (VR)

Savi Paola

symbol email paola.savi@univr.it symbol phone-number +390458028243

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Viviani Debora

symbol email debora.viviani@univr.it symbol phone-number 0458028470

Zarri Luca

symbol email luca.zarri@univr.it symbol phone-number 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

2° Year   activated in the A.Y. 2012/2013

ModulesCreditsTAFSSD
9
C
AGR/01
9
B
SECS-P/08
9
B/C
M-GGR/02 ,SECS-P/12
activated in the A.Y. 2012/2013
ModulesCreditsTAFSSD
9
C
AGR/01
9
B
SECS-P/08
9
B/C
M-GGR/02 ,SECS-P/12

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S02510

Coordinator

Paola Signori

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Second semester dal Feb 27, 2012 al May 25, 2012.

Learning outcomes

The aim of the module is to study in depth the enterprise communication, analysing the subject under the Marketing perspective understanding how to choose the right Communication Mix, with a particular attention to the management and control of the communication result. New marketing trends will be studied, too. The student will be enabled to have the right tools to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.

Program

- Communication models. General theories of marketing communication
- The communication process
- The communication goals.
- Communication budget
- Marketing research

- Consumers/receivers studies. The FCB grid.
- Secondary external sources. Psycographic reserch.
- Communication target definition
- House agency

- brand map, cluster map, cluster brand map
- Media selection: .
- the black box model and the technical effectiveness indicators
- Communication-mix and marketing-mix
- Media Plan.
- The bullet theory.
- New stimuli from C2C: dal word-of mouth al word-of-mouse .


The textbook are:
- SIGNORI P., Visioni, percorsi e verifiche nei controlli manageriali. Applicazioni al marketing e alla comunicazione, Milano, McGraw-Hill, 2008

- BONORI V., TASSINARI G., Misurare il ritorno della pubblicità. Le 10 regole per realizzare una campagna pubblicitaria di successo e ottimizzare il ROI con la comunicazione digitale, Milano, Gruppo 24Ore, 2011 = Except chapters 2 and 6

- MERONI V., Pianificare la pubblicità. Manuale delle tecniche più avanzate di comunicazione, pianificazione pubblicitaria e verifica dei risultati, Milano, FrancoAngeli, 2003 = ONLY chapters 3-4-5

Further reading material will be provided in the e-learning at the beginning of the semester.

Reference texts
Author Title Publishing house Year ISBN Notes
BONORI V., TASSINARI G. Misurare il ritorno della pubblicità. Le 10 regole per realizzare una campagna pubblicitaria di successo e ottimizzare il ROI con la comunicazione digitale Gruppo24Ore 2011 ESCLUSI capitoli 2 e 6
Meroni V. Pianificare la pubblicità. Manuale delle tecniche piu' avanzate di comunicazione, pianificazione pubblicitaria e verifica dei risultati (Edizione 1) Franco Angeli 2003 8846443179 SOLO capitoli 3-4-5 (essendo il testo fuori commercio, è resa disponibile in e-learning la parte da studiare)
Signori P. Visioni, percorsi e verifiche nel controllo manageriale. Applicazioni al marketing e alla comunicazione. McGraw-Hill 2008 9788838666421 Leggere e comprendere tutto, imparare benissimo capitolo 4.

Examination Methods

written exam

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Type D and Type F activities

Modules not yet included

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Brand identity e corporate brand storytelling Various topics
Il futuro del corporate reporting (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Student login and resources