Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2012/2013
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2012/2013)
Teaching code
4S02518
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre dal Sep 24, 2012 al Dec 21, 2012.
Learning outcomes
The course aims to analyze the ways to support the competitiveness of a local area, defined as the ability to attract businesses and people in connection with the exploitation of geographical and human resources located in that area.
Program
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
Examination Methods
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
Teaching materials e documents
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Appunti studenti (msword, it, 97 KB, 11/21/12)
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Complessità e intelligenza manageriale (msword, it, 135 KB, 11/20/12)
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Concetti introduttivi (octet-stream, it, 15 KB, 10/3/12)
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concetti territorio (pdf, it, 102 KB, 11/26/12)
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Creare un logo (pdf, it, 243 KB, 12/5/12)
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Editoriale 84 (pdf, it, 165 KB, 11/20/12)
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Fiore di loto (pdf, it, 64 KB, 11/26/12)
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Idee di sviluppo e semantiche del territorio (pdf, it, 300 KB, 11/20/12)
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Il Cluetrain Manifesto (pdf, it, 231 KB, 10/3/12)
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Il valore della segnaletica (pdf, it, 519 KB, 11/20/12)
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L'arte di ascoltare (vnd.ms-powerpoint, it, 153 KB, 10/3/12)
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Le caratteristiche del territorio (pdf, it, 79 KB, 11/26/12)
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Marketing territoriale Corio (pdf, it, 298 KB, 11/20/12)
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Marketing Territoriale - Magnaghi (msword, it, 100 KB, 10/3/12)
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Report (pdf, it, 2587 KB, 11/26/12)