Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze e tecnologie viticole ed enologiche - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
12
A
BIO/01 ,BIO/04
9
A
CHIM/03
9
A
CHIM/06
6
B
AGR/01
6
A
FIS/07
3
C
INF/01
3
E
-
9
A/C
MAT/05 ,SECS-S/01

2° Year  activated in the A.Y. 2013/2014

ModulesCreditsTAFSSD
12
B
AGR/13
6
B
AGR/01
12
B/C
AGR/15
6
A
AGR/07
12
B
AGR/16
12
B
AGR/03

3° Year  activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
9
B/C
AGR/11 ,AGR/12
12
B/C
AGR/15
9
C
ING-IND/25
6
B
AGR/01
6
B
AGR/03
12
D
-
Altre attivita' formative
6
F
-
Prova finale
3
E
-
activated in the A.Y. 2013/2014
ModulesCreditsTAFSSD
12
B
AGR/13
6
B
AGR/01
12
B/C
AGR/15
6
A
AGR/07
12
B
AGR/16
12
B
AGR/03
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
9
B/C
AGR/11 ,AGR/12
12
B/C
AGR/15
9
C
ING-IND/25
6
B
AGR/01
6
B
AGR/03
12
D
-
Altre attivita' formative
6
F
-
Prova finale
3
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Wine marketing  (2014/2015)

Teaching code

4S001122

Teacher

Diego Begalli

Coordinator

Diego Begalli

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL

Period

I sem. dal Oct 1, 2014 al Jan 30, 2015.

Seminars 0

Learning outcomes

Starting from the concepts of marketing, food marketing, and wine marketing and taking into account their fields of application students learn the theoretical and methodological tools to understand the marketing strategies at the corporate, wine chain, and wine industry levels. On this basis the main marketing leverages, at the business and territorial level are analyzed.

Program

Concepts of marketing, food marketing, and wine marketing, and their fields of applications.
Relationships between consumers behavior and marketing strategies in the wine and food market.
The information system in the wine industry and the market audit tools.
The marketing environment. World wine market dynamics. Wine marketing, wine policy, and wine law. Role of importers and intermediaries. The Internet and the wine marketing.
Wine marketing strategies. Product differentiation and mass market strategies. Premium brands. Price strategies. Communication strategies. Wine market and the competitive advantage. Wine market cycles.
Positioning strategies. Brand and multibrand strategies.
The coordination of marketing leverages.
Distribution channel strategies and law barriers. Horizontal and vertical integration.
Wine territorial marketing.
Analysis of case studies.

Examination Methods

Oral examination

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE