Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
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1st foreign language2nd foreign language2° Year activated in the A.Y. 2018/2019
| Modules | Credits | TAF | SSD |
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1st foreign language (international markets)| Modules | Credits | TAF | SSD |
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1st foreign language2nd foreign language| Modules | Credits | TAF | SSD |
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1st foreign language (international markets)| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Social media technologies (2018/2019)
Teaching code
4S006133
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
INF/01 - INFORMATICS
Period
I semestre dal Oct 1, 2018 al Jan 12, 2019.
Learning outcomes
Understanding the World Wide Web architecture in order to share information in the right way. Be able to publish usable, accessible and indexable content; and being able to promote that content by building relationships with the public and with targeted advertising.
The student will be able to apply the acquired knowledge to develop useful solutions for tourism organizations and to promote tourism online.
Program
First part.
- Code, the hidden language of computers.
- Computer and computer networks.
- The World Wide Web architecture.
- Online security and privacy management.
Second part.
- Web publishing with HTML and other markup languages.
- Website content: usability and accessibility.
- Web search. Find and be found.
- Mobile-first: tips for a small-screen audience.
Third part.
- The modern social web. Features of social networks, blog, wikis, raccomandation systems, etc.
- The netiquette. The e-email. The social media communication: how to take care of a profile and earn followers.
- Know your audience with web analytics. Promote your content with targeted advertising.
- Internet of surveillance and the european general data protection regulation (GDPR).
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Charles Petzold | Code: The Hidden Language of Computer Hardware and Software | Microsoft Press | 2000 | 978-07-35611-31-3 | |
| Jeffrey Zeldman | Designing With Web Standards | New Riders | 2009 | 978-0-321-61695-1 | |
| Steve Krug | Don't Make Me Think | New Rider | 2006 | 978-0-321-96551-6 | |
| Guy Kawasaki | The Art of Social Media | Portfolio Penguin | 2014 | 978-0-241-19947-3 |
Examination Methods
The test consists of two parts: a multiple-choice questionnaire and an exercise on web content publishing. The final grade is the average of the grades of the two parts. Both must have a minimum grade of 18/30.
The exam grade will be automatically recorded after the end of the exam session: those wishing to refuse it are asked to send me an email from the institutional address (@ studenti.univr.it).
