Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale interateneo in Viticulture, enology and wine marketing - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2019/2020
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Due insegnamenti a scelta tra| Modules | Credits | TAF | SSD |
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Due insegnamenti a scelta traLegend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Sustainable wine management (2019/2020)
The teaching is organized as follows:
Program
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MM: APPROACHES TO SUSTAINABILITY IN THE WINE INDUSTRY
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Program.
The module on Approaches to sustainability in the wine industry will cover the following topics:
- Sustainability as value for wine regions and wineries: introduction.
- Sustainable Wine Tourism
- Life Cycle Analysis of wine production at the different stages of the supply chain.
- Politics and governance of sustainable wine
- Implementing sustainability: main tools and programs. Certification schemes and the protocols at the national and international level.
- Market research for sustainable wine focusing on producers of sustainable wine: introduction and qualitative methods - Case studies.
Teaching methods.
The course includes: lectures using slides, in-depth seminars with the participation of experts, discussions with students, group work for deepening some specific issues and for a first application of the knowledge obtained to real cases.
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MM: SUSTAINABLE WINE MARKET ANALYSIS AND PERSPECTIVES
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Program.
The module on Sustainable Wine Market Analysis and Perspectives will cover the following topics:
- The evolving concept of sustainable development and its application to the wine sector.
- Principles of the circular economy.
- Sustainability trends, future market scenarios for sustainable wine making and marketing strategies.
- The role of institutions in promoting sustainable wine (institutional design for sustainability).
- Winegrowers views and motivations: drivers and barriers to the adoption of sustainable practices.
- Market research for sustainable wine focusing on consumer interest and concerns related to the sustainability of wine
- Case studies.
Teaching methods.
The course includes: lectures using slides, in-depth seminars with the participation of experts, discussions with students, group work for deepening some specific issues and for a first application of the knowledge obtained to real cases.
Bibliography
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Sandra Taylor | The Business of Sustainable Wine (Edizione 1) | board and bench publishing | 2017 | 978-1-935879-30-5 |
Examination Methods
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MM: APPROACHES TO SUSTAINABILITY IN THE WINE INDUSTRY
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Modalità d’esame: Unica prova finale tramite colloquio orale volto ad accertare il raggiungimento degli obiettivi formativi del corso. In particolare, la prova sarà articolata in alcune domande aperte per verificare l’acquisizione di competenze nell’ambito dello sviluppo sostenibile, delle pratiche sostenibili, degli standard di sostenibilità per il vino e delle criticità dell’implementazione di approcci sostenibili nelle filiere viti-vinicole. La valutazione prenderà in considerazione sia il livello di conoscenza delle nozioni, principi, teorie e pratiche dibattute nel corso, sia la capacità di analisi critica e di discussione su tali tematiche.
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MM: SUSTAINABLE WINE MARKET ANALYSIS AND PERSPECTIVES
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Examination method: The final exam is based on oral examination aimed at ascertaining the achievement of the training objectives of the course. In particular, the exam will be articulated in a set of open questions to verify the acquisition of knowledge on the scenarios of adoption of sustainable practices in the vine and wine sector, on the sustainability strategies adopted by wine companies, and on market research relating to consumer interest in sustainable wine. The evaluation will take into consideration both the level of knowledge of the concepts, principles, theories and practices covered by the course, and the capacity for critical analysis and discussion on these topics.
