Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
primo semestre lauree triennali Sep 17, 2018 Jan 11, 2019
secondo semestre lauree triennali Feb 18, 2019 May 31, 2019
Exam sessions
Session From To
prove intermedie - sessione autunnale Nov 5, 2018 Nov 9, 2018
sessione invernale lauree triennali Jan 14, 2019 Feb 15, 2019
prove intermedie - sessione primaverile Apr 15, 2019 Apr 18, 2019
sessione estiva lauree triennali Jun 3, 2019 Jul 5, 2019
Sessione autunnale Aug 26, 2019 Sep 13, 2019
Degree sessions
Session From To
Sessione autunnale (validità a.a. 2017/18) Dec 6, 2018 Dec 7, 2018
Sessione invernale (validità a.a. 2017/18) Apr 3, 2019 Apr 5, 2019
Sessione estiva (validità a.a. 2018/19) Sep 10, 2019 Sep 11, 2019
Holidays
Period From To
Festa di Ognissanti Nov 1, 2018 Nov 1, 2018
Festa dell’Immacolata Dec 8, 2018 Dec 8, 2018
Vacanze di Natale Dec 22, 2018 Jan 6, 2019
Vacanze di Pasqua Apr 19, 2019 Apr 23, 2019
Festa della liberazione Apr 25, 2019 Apr 25, 2019
Festa del lavoro May 1, 2019 May 1, 2019
Festa del Santo Patrono - S. Zeno May 21, 2019 May 21, 2019
Attività sospese (vacanze estive) Aug 5, 2019 Aug 23, 2019

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D F L M O P Q R S T Z

Bertoli Paola

paola.bertoli@univr.it 045 8028 508

Borello Giuliana

giuliana.borello@univr.it 045 802 8273

Broglia Angela

angela.broglia@univr.it 045 802 8240

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Bucciol Alessandro

alessandro.bucciol@univr.it 045 802 8278

Butturini Paolo

paolo.butturini@univr.it +39 0458028890 - 8406

Cantele Silvia

silvia.cantele@univr.it 045 802 8220 (VR) - 0444 393943 (VI)

Carlotto Ilaria

ilaria.carlotto@univr.it 045 802 8264

Chiarini Andrea

andrea.chiarini@univr.it 045 802 8223

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Cubico Serena

serena.cubico@univr.it 045 802 8132

De Crescenzo Veronica

veronica.decrescenzo@univr.it 045 802 8163

Durastante Paolo

paolo.durastante@univr.it 0444962826

Faccincani Lorenzo

lorenzo.faccincani@univr.it 045 802 8610

Fiorentini Riccardo

riccardo.fiorentini@univr.it 0444 393934 (VI) - 045 802 8335(VR)

Florio Cristina

cristina.florio@univr.it 045 802 8296

Licio Vania

vania.licio@univr.it

Menon Martina

martina.menon@univr.it 045 802 8420

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mion Giorgio

giorgio.mion@univr.it 045.802 8172

Orso Cristina Elisa

cristinaelisa.orso@univr.it 045 802 8447

Perali Federico

federico.perali@univr.it 045 802 8486

Peretti Alberto

alberto.peretti@univr.it 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo

paolo.pertile@univr.it 045 802 8438

Pichler Flavio

flavio.pichler@univr.it 045 802 8273

Quercia Simone

simone.quercia@univr.it 045 802 8237

Rossi Francesca

francesca.rossi_02@univr.it 045 802 8098

Rossignoli Francesca

francesca.rossignoli@univr.it 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Tescaro Mauro

mauro.tescaro@univr.it 045 802 8880

Zago Angelo

angelo.zago@univr.it 045 802 8414

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
Lingua inglese competenza linguistica Liv. B1 completo
6
E/F
-
9
A
SECS-P/01
9
A
SECS-S/06
ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
Lingua inglese competenza linguistica Liv. B1 completo
6
E/F
-
9
A
SECS-P/01
9
A
SECS-S/06

2° Year

ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S00389

Coordinatore

Paola Signori

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

primo semestre (lauree) dal Sep 28, 2020 al Dec 23, 2020.

Learning outcomes

This Marketing course will cover marketing under analytic-strategic-operational perspectives to understand the implementation of marketing processes. The student will learn why and how 'Marketing' is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. This course seeks to teach students marketing concepts, often by having them actually “do marketing”—by putting them in the shoes of a marketing manager facing actual marketing decisions. At the end of this course, students will be able to apply marketing concepts to solve real problems, and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.

Program

The 2020/21 Marketing course (in Vicenza) will cover the following topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Building an effective marketing plan
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Setting the Final Price
- Managing Marketing Channels and Supply Chain
- Personal selling and Sales Management
- Advertising, Sales promotion and public relations
- Digital marketing: e-commerce and social media
- Implementing Interactive and Multichannel Marketing
Practice Marketing: business game online.
Case studies.

Frontal lessons will be given in Italian with the support of some video cases in English.

Reference texts
Author Title Publishing house Year ISBN Notes
Kerin R.A., Hartley S.W., Pellegrini L., Massara F. e Corsaro D. Marketing (Edizione 4) McGraw-Hill 2020 9788838668319 Capitoli da preparare: 1-2-3-4-6-10-12-15-16-17-20-21-22-23. In alternativa al testo indicato è disponibile un libro customizzato per il corso di Marketing di Vicenza, contenente solo i capitoli selezionati (Signori P, Marketing Vicenza, McGrawhill, 2020).
Signori P. Marketing McGraw-Hill Education Create 2020 9781307611113 Questo libro di testo è collegato a numerose risorse digitali su piattaforma CONNECT (con codice in retro di copertina). Esiste anche una versione ebook ISBN 9781307611632.

Examination Methods

Teaching method and evaluation details will be updated as soon as context regulations will be clarified for the next academic year.

Bibliography

Type D and Type F activities

Academic year:
List of courses with unassigned period
years Modules TAF Teacher
SFIDE - Europe D Claudio Zoli (Coordinatore)
1° 2° 3° Advanced risk and portfolio management bootcamp (online) (3 cfu) D Roberto Renò (Coordinatore)
1° 2° 3° Advanced risk and portfolio management bootcamp (onsite) (6 cfu) D Roberto Renò (Coordinatore)
1° 2° 3° Convegno "gli scambi commerciali con l'estero: questioni fiscali, doganali e contrattuali" D Sebastiano Maurizio Messina (Coordinatore)
1° 2° 3° Ineka conference 2019 teamworking membership D Federico Brunetti (Coordinatore)
1° 2° 3° Data Visualization Laboratory D Marco Minozzo (Coordinatore)
1° 2° 3° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° 3° Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° 3° Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° 3° "le grandi trasformazioni degli anni '60-'70 e l'italia cinquant'anni dopo" D Angelo Zago (Coordinatore)
1° 2° 3° Social responsibility model for the restaurants' ecosystems D Silvia Cantele (Coordinatore)
1° 2° 3° Marketing Plan D Ilenia Confente (Coordinatore)
1° 2° 3° Polis - festival biblico in universita' D Giorgio Mion (Coordinatore)
1° 2° 3° Quality and problem solving in business organizations D Paola Castellani (Coordinatore)
1° 2° 3° La competitività regionale e le sue risorse endogene: il concetto di capitale territoriale D Riccardo Fiorentini (Coordinatore)
1° 2° 3° Soft skills in action D Paola Signori (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.


Graduation


Internships


Student mentoring


Linguistic training CLA


Gestione carriere


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