Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre magistrali | Sep 30, 2019 | Dec 20, 2019 |
| secondo semestre magistrali | Feb 24, 2020 | May 29, 2020 |
| Session | From | To |
|---|---|---|
| Sessione invernale magistrali | Jan 7, 2020 | Feb 21, 2020 |
| Sessione estiva magistrali | Jun 3, 2020 | Jul 10, 2020 |
| Autumn Session exams | Aug 24, 2020 | Sep 11, 2020 |
| Session | From | To |
|---|---|---|
| Autumn Session | Dec 2, 2019 | Dec 4, 2019 |
| Winter Session | Apr 7, 2020 | Apr 9, 2020 |
| Summer session | Sep 7, 2020 | Sep 9, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
mariacaterina.baruffi@univr.it
daniela.cavallo@univr.it
sofia.mansoldo@univr.it
alberto.mariutto@univr.it
paolo.pasquetto@univr.it
francesca.rossignoli@univr.it
0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)
Vannucci Virginia
virginia.vannucci@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2020/2021
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2020/2021)
Teaching code
4S02518
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre (lauree magistrali) dal Oct 5, 2020 al Dec 23, 2020.
Learning outcomes
The course aims at analyzing the strategy able to support a place competitiveness, meant as its capacity to attract both people and companies thanks to the proper development of its human, economic, geographic, historical and cultural resources.
Program
• Introduction: a multidisciplinary approach - The place as a competitive system and place marketing
• Place marketing: definitions of marketing and place - The territory as a system and its finalities
• Macro-trends in the tourism industry and marketing implications for firms and destinations
• Space, place, landscape, environment, time, inhabitants - The brand concept
• Valuing and managing a territory - Quality of life and BES indicators
• Place marketing and communication strategy
• Local authorities, associations and governance - The Territory Coach.
• Place identity and “genius loci" - From the brand to the brand logo
• Place marketing plan and economic development - Case study "Città Metropolitana di Genova"
• Place marketing and tourism - Governance: DMOs, Urban Labs, Urban Centers and project financing in public-private relationships
The Course will include:
- a Project work with brainstorming and focus groups
- guest lectures from managers and entrepreneurs
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Matteo Caroli | Il marketing per la gestione competitiva del territorio. Modelli e strategie per attrarre (e far rimanere) nel territorio persone, imprese e grandi investimenti | F. Angeli | 2014 |
Examination Methods
Students' learning outcomes will be assessed through an oral examination.
Evaluation criteria comprise level of knowledge, ability to apply knowledge to real cases and situations and appropriate use of the technical language.
Type D and Type F activities
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Enactus Verona 2020 | D |
Paola Signori
(Coordinator)
|
| 1° 2° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinator)
|
| 1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinator)
|
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 2° | Hub 34° - 2019/20 | D |
Federico Brunetti
(Coordinator)
|
|
| 1° 2° | Knowing and using digital marketing tools: google ads - 2019 | D |
Federico Brunetti
(Coordinator)
|
|
| 1° 2° | Predictive analytics for business decisions - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
| 1° 2° | Professional communication for economics - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
| 1° 2° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinator)
|
|
| 1° 2° | Regulation, procurement and competition - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
| 1° 2° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinator)
|
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
List of thesis proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti
